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Evaluate the Business Environment | |
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Business Environment | |
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Entrepreneurship | |
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The Business Environment | |
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Business Cycles | |
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Contributions of Small Businesses | |
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Technology Insights: Using the Internet | |
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Types of Businesses | |
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Business Types | |
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Business Categories | |
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Path to Business Success | |
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Becoming a Business Owner | |
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Technology Insights: Using Your Computer | |
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Your Product | |
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Select Products to Sell | |
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Unique Business Idea | |
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Market Research | |
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Making Your Product | |
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FDA Approval | |
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Protect Your Products | |
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Technology Insights: Market Research | |
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Before you Start your Business | |
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Legal Structure and Financial Resources | |
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Legal Structures | |
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Register a Name | |
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Calculate Costs for Your Start-up Period | |
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Acquire Start-up Capital | |
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Technology Insights: Printing | |
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Write a Business Plan | |
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The Business Plan | |
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Components of a Business Plan | |
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Outline Your Business Plan | |
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Write Your Business Plan | |
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Technology Insights: Business Plan Software | |
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Select and Acquire a Location | |
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Importance of Location | |
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Types of Business Locations | |
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Determine Your Facility Needs | |
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Select a Site | |
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Acquire a Business Site | |
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Technology Insights: Tracking Shipments | |
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Prepare to Open for Business | |
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Prepare Your Site | |
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Acquire Licenses | |
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Prepare Your Manufacturing Site | |
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Prepare Your Office Site | |
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Prepare Your Retail Site | |
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Prepare Your Home Office | |
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Technology Insights: Personal Assistant | |
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Select Suppliers | |
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Develop a Channel of Distribution | |
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Create a Merchandise Plan | |
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Set a Merchandise Budget | |
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Identify and Choose Your Suppliers | |
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Technology Insights: Bar Codes | |
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Set Prices | |
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Add Value | |
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Cost Affects Price | |
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Establish Prices | |
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Pricing Regulations | |
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Technology Insights: Data Backup | |
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Human Resources | |
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Hire Employees | |
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Decide to Hire Employees | |
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Write and Place a Job Advertisement | |
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Interview Applicants | |
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Hire a Candidate | |
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Technology Insights: Telecommunting Employees | |
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Human Resources Activities | |
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Write an Employee Handbook | |
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Provide Benefits | |
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Train and Evaluate Employees | |
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Terminate Employees and Provide Recommendations | |
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Technology Insights: Software Piracy | |
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Human Resources Responsibilities | |
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Fulfill Responsibilities to Employees | |
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Pay Employees | |
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Maintain Employee Records | |
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Deal with Conflict in the Work Environment | |
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Technology Insights: Speech Recognition Software | |
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Financial Services | |
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Banking Services | |
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Financial Institutions | |
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Select Financial Services | |
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Select Credit and Loan Services | |
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Apply for a Loan | |
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Technology Insights: Electronic Fund Transfer | |
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Granting Credit | |
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How Consumers Use Credit | |
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Accept Credit Cards | |
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Security and Credit Card Fraud | |
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Follow Credit Regulations | |
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Technology Insights: Firewall | |
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Insurance and Taxes | |
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Product Responsibilities | |
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Purchase Bonds | |
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Purchase Insurance | |
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Pay Taxes | |
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Technology Insights: File Taxes Electronically | |
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Financial Statements | |
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Select an Accountant | |
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Maintain Financial Records | |
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Explain Financial Statements | |
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Cash Flow | |
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Technology Insights: Accountants Use Technology | |
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Marketing | |
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Marketing Functions | |
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Consumers Make Decisions | |
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Identify Your Market Segment | |
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Select a Positioning Strategy | |
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Create an Image | |
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Develop Your Marketing Mix | |
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Technology Insights: Branded Customer Loyalty Swipe Cards | |
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Advertising | |
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Role of Advertising in Business | |
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Set Your Objectives and Budget | |
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Select an Advertising Agency | |
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Select Media and Prepare Your Advertisement | |
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Technology Insights: Challenges of Advertising through Interactive Media | |
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Business Communication | |
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Verbal Communication | |
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Given an Effective Presentation | |
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Participate in a One-on-One Discussion | |
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Conduct a Meeting | |
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Negotiate Successfully | |
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Technology Insights: Electronic Meetings | |
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Written Communication | |
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Effective Written Communication | |
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Write Business Correspondence | |
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Prepare a Press Release | |
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Create an RFP or a Proposal | |
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Technology Insights: Document Templates | |
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Communication Challenges | |
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Resolve Conflict | |
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Close a Sale | |
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Improve Your Management Style | |
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Practice Business Etiquette | |
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Technology Insights: Customer Relationship Management | |
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The Growth and Expansion of your Business | |
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Growing Your Business | |
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Finance the Growth of Your Business | |
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Avoid Deceptive Promotions | |
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Prevent Theft | |
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Technology Insights: Detect Counterfeit Currency | |
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Expanding Your Business | |
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Expand Your Business | |
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Develop Additional Distribution Methods | |
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Establish a Web Site | |
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Technology Insights: Graphic Formats for Web Sites | |
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Glossary | |
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Index | |