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| Evaluate the Business Environment | |
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| Business Environment | |
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| Entrepreneurship | |
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| The Business Environment | |
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| Business Cycles | |
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| Contributions of Small Businesses | |
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| Technology Insights: Using the Internet | |
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| Types of Businesses | |
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| Business Types | |
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| Business Categories | |
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| Path to Business Success | |
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| Becoming a Business Owner | |
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| Technology Insights: Using Your Computer | |
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| Your Product | |
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| Select Products to Sell | |
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| Unique Business Idea | |
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| Market Research | |
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| Making Your Product | |
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| FDA Approval | |
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| Protect Your Products | |
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| Technology Insights: Market Research | |
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| Before you Start your Business | |
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| Legal Structure and Financial Resources | |
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| Legal Structures | |
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| Register a Name | |
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| Calculate Costs for Your Start-up Period | |
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| Acquire Start-up Capital | |
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| Technology Insights: Printing | |
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| Write a Business Plan | |
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| The Business Plan | |
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| Components of a Business Plan | |
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| Outline Your Business Plan | |
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| Write Your Business Plan | |
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| Technology Insights: Business Plan Software | |
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| Select and Acquire a Location | |
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| Importance of Location | |
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| Types of Business Locations | |
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| Determine Your Facility Needs | |
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| Select a Site | |
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| Acquire a Business Site | |
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| Technology Insights: Tracking Shipments | |
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| Prepare to Open for Business | |
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| Prepare Your Site | |
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| Acquire Licenses | |
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| Prepare Your Manufacturing Site | |
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| Prepare Your Office Site | |
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| Prepare Your Retail Site | |
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| Prepare Your Home Office | |
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| Technology Insights: Personal Assistant | |
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| Select Suppliers | |
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| Develop a Channel of Distribution | |
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| Create a Merchandise Plan | |
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| Set a Merchandise Budget | |
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| Identify and Choose Your Suppliers | |
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| Technology Insights: Bar Codes | |
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| Set Prices | |
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| Add Value | |
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| Cost Affects Price | |
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| Establish Prices | |
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| Pricing Regulations | |
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| Technology Insights: Data Backup | |
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| Human Resources | |
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| Hire Employees | |
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| Decide to Hire Employees | |
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| Write and Place a Job Advertisement | |
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| Interview Applicants | |
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| Hire a Candidate | |
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| Technology Insights: Telecommunting Employees | |
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| Human Resources Activities | |
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| Write an Employee Handbook | |
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| Provide Benefits | |
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| Train and Evaluate Employees | |
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| Terminate Employees and Provide Recommendations | |
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| Technology Insights: Software Piracy | |
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| Human Resources Responsibilities | |
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| Fulfill Responsibilities to Employees | |
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| Pay Employees | |
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| Maintain Employee Records | |
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| Deal with Conflict in the Work Environment | |
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| Technology Insights: Speech Recognition Software | |
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| Financial Services | |
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| Banking Services | |
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| Financial Institutions | |
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| Select Financial Services | |
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| Select Credit and Loan Services | |
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| Apply for a Loan | |
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| Technology Insights: Electronic Fund Transfer | |
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| Granting Credit | |
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| How Consumers Use Credit | |
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| Accept Credit Cards | |
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| Security and Credit Card Fraud | |
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| Follow Credit Regulations | |
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| Technology Insights: Firewall | |
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| Insurance and Taxes | |
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| Product Responsibilities | |
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| Purchase Bonds | |
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| Purchase Insurance | |
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| Pay Taxes | |
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| Technology Insights: File Taxes Electronically | |
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| Financial Statements | |
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| Select an Accountant | |
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| Maintain Financial Records | |
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| Explain Financial Statements | |
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| Cash Flow | |
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| Technology Insights: Accountants Use Technology | |
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| Marketing | |
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| Marketing Functions | |
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| Consumers Make Decisions | |
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| Identify Your Market Segment | |
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| Select a Positioning Strategy | |
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| Create an Image | |
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| Develop Your Marketing Mix | |
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| Technology Insights: Branded Customer Loyalty Swipe Cards | |
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| Advertising | |
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| Role of Advertising in Business | |
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| Set Your Objectives and Budget | |
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| Select an Advertising Agency | |
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| Select Media and Prepare Your Advertisement | |
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| Technology Insights: Challenges of Advertising through Interactive Media | |
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| Business Communication | |
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| Verbal Communication | |
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| Given an Effective Presentation | |
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| Participate in a One-on-One Discussion | |
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| Conduct a Meeting | |
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| Negotiate Successfully | |
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| Technology Insights: Electronic Meetings | |
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| Written Communication | |
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| Effective Written Communication | |
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| Write Business Correspondence | |
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| Prepare a Press Release | |
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| Create an RFP or a Proposal | |
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| Technology Insights: Document Templates | |
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| Communication Challenges | |
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| Resolve Conflict | |
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| Close a Sale | |
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| Improve Your Management Style | |
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| Practice Business Etiquette | |
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| Technology Insights: Customer Relationship Management | |
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| The Growth and Expansion of your Business | |
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| Growing Your Business | |
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| Finance the Growth of Your Business | |
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| Avoid Deceptive Promotions | |
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| Prevent Theft | |
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| Technology Insights: Detect Counterfeit Currency | |
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| Expanding Your Business | |
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| Expand Your Business | |
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| Develop Additional Distribution Methods | |
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| Establish a Web Site | |
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| Technology Insights: Graphic Formats for Web Sites | |
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| Glossary | |
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| Index | |