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Survivor's Guide to Small Business

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ISBN-10: 0538725737

ISBN-13: 9780538725736

Edition: 2003

Authors: Maria Townsley

List price: $106.95
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Survivor's Guide to Small Business is a comprehensive, easy-to-use guide for small business development and ownership. It presents all of the essentials of small business management in an easy-to-read and easy-to-use format. The content is comprehensive and universal, and emphasizes the most practical and useful information for the potential entreprenuer rather than the theoretical. The text reflects the most current topics and issues in small business, and includes many cases, activities and features to engage students and enrich learning.
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Book details

List price: $106.95
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 7/25/2002
Binding: Mixed Media
Pages: 576
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 1.738
Language: English

Evaluate the Business Environment
Business Environment
Entrepreneurship
The Business Environment
Business Cycles
Contributions of Small Businesses
Technology Insights: Using the Internet
Types of Businesses
Business Types
Business Categories
Path to Business Success
Becoming a Business Owner
Technology Insights: Using Your Computer
Your Product
Select Products to Sell
Unique Business Idea
Market Research
Making Your Product
FDA Approval
Protect Your Products
Technology Insights: Market Research
Before you Start your Business
Legal Structure and Financial Resources
Legal Structures
Register a Name
Calculate Costs for Your Start-up Period
Acquire Start-up Capital
Technology Insights: Printing
Write a Business Plan
The Business Plan
Components of a Business Plan
Outline Your Business Plan
Write Your Business Plan
Technology Insights: Business Plan Software
Select and Acquire a Location
Importance of Location
Types of Business Locations
Determine Your Facility Needs
Select a Site
Acquire a Business Site
Technology Insights: Tracking Shipments
Prepare to Open for Business
Prepare Your Site
Acquire Licenses
Prepare Your Manufacturing Site
Prepare Your Office Site
Prepare Your Retail Site
Prepare Your Home Office
Technology Insights: Personal Assistant
Select Suppliers
Develop a Channel of Distribution
Create a Merchandise Plan
Set a Merchandise Budget
Identify and Choose Your Suppliers
Technology Insights: Bar Codes
Set Prices
Add Value
Cost Affects Price
Establish Prices
Pricing Regulations
Technology Insights: Data Backup
Human Resources
Hire Employees
Decide to Hire Employees
Write and Place a Job Advertisement
Interview Applicants
Hire a Candidate
Technology Insights: Telecommunting Employees
Human Resources Activities
Write an Employee Handbook
Provide Benefits
Train and Evaluate Employees
Terminate Employees and Provide Recommendations
Technology Insights: Software Piracy
Human Resources Responsibilities
Fulfill Responsibilities to Employees
Pay Employees
Maintain Employee Records
Deal with Conflict in the Work Environment
Technology Insights: Speech Recognition Software
Financial Services
Banking Services
Financial Institutions
Select Financial Services
Select Credit and Loan Services
Apply for a Loan
Technology Insights: Electronic Fund Transfer
Granting Credit
How Consumers Use Credit
Accept Credit Cards
Security and Credit Card Fraud
Follow Credit Regulations
Technology Insights: Firewall
Insurance and Taxes
Product Responsibilities
Purchase Bonds
Purchase Insurance
Pay Taxes
Technology Insights: File Taxes Electronically
Financial Statements
Select an Accountant
Maintain Financial Records
Explain Financial Statements
Cash Flow
Technology Insights: Accountants Use Technology
Marketing
Marketing Functions
Consumers Make Decisions
Identify Your Market Segment
Select a Positioning Strategy
Create an Image
Develop Your Marketing Mix
Technology Insights: Branded Customer Loyalty Swipe Cards
Advertising
Role of Advertising in Business
Set Your Objectives and Budget
Select an Advertising Agency
Select Media and Prepare Your Advertisement
Technology Insights: Challenges of Advertising through Interactive Media
Business Communication
Verbal Communication
Given an Effective Presentation
Participate in a One-on-One Discussion
Conduct a Meeting
Negotiate Successfully
Technology Insights: Electronic Meetings
Written Communication
Effective Written Communication
Write Business Correspondence
Prepare a Press Release
Create an RFP or a Proposal
Technology Insights: Document Templates
Communication Challenges
Resolve Conflict
Close a Sale
Improve Your Management Style
Practice Business Etiquette
Technology Insights: Customer Relationship Management
The Growth and Expansion of your Business
Growing Your Business
Finance the Growth of Your Business
Avoid Deceptive Promotions
Prevent Theft
Technology Insights: Detect Counterfeit Currency
Expanding Your Business
Expand Your Business
Develop Additional Distribution Methods
Establish a Web Site
Technology Insights: Graphic Formats for Web Sites
Glossary
Index