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SCANS 2000: Developing a Marketing Plan Virtual Workplace Simulation CD

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ISBN-10: 0538698187

ISBN-13: 9780538698184

Edition: 2001

Authors: Arnold Packer

List price: $108.75
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Each of South-Western's seven SCANS2000 CD-ROM simulations presents a challenging, interactive workplace experience that helps develop the skills most in demand by employers today. In Developing a Marketing Plan, City Tours wants to create and market tours of a large, attraction-filled city to teenagers from nearby smaller cities. Positive feedback from the youngsters potentially could create a larger, more profitable adult market. Users will: 1) research tourist attractions and accomadations in the city 2) use algebra and develop spreadsheets, charts and graphs to analyze the financial aspects of the tour 3) use software to write marketing materials, design brochures and make a formal…    
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Book details

List price: $108.75
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 12/20/2000
Binding: CD-ROM 
Size: 5.25" wide x 5.00" long x 0.25" tall
Weight: 0.088
Language: English