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Sports and Entertainment Marketing

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ISBN-10: 0538694777

ISBN-13: 9780538694773

Edition: 2001 (Student Manual, Study Guide, etc.)

Authors: Oelkers Kasero, Ken Kaser, Dotty B. Oelkers

List price: $54.95
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Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.
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Book details

List price: $54.95
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 11/24/1999
Binding: Paperback
Pages: 304
Size: 11.00" wide x 8.50" long
Weight: 1.342
Language: English

Dotty Boen Oelkers is an author and educator. She is the owner of an educational consulting business, Developing Educational Solutions, Inc. (DES) in Conroe, Texas. DES helps school districts find dynamic ways to improve career and technology education programs. Dotty was previously a marketing education teacher and director of career and technology education in Texas.

What Is Sports and Entertainment Marketing?
College and Amateur Sports
Professional Sports
Marketing Products and Services Through Sports
Public Images
Advancing the Cause
Sports Marketing
Entertainment Industry
Marketing Entertainment
Recreation Marketing
Marketing Plans for Sports and Entertainment
Legal Issues for Sports and Entertainment
Table of Contents provided by Publisher. All Rights Reserved.