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Corporate View Marketing, Sales, and Support

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ISBN-10: 0538691549

ISBN-13: 9780538691543

Edition: 2001

Authors: Karl Barksdale, Michael Rutter

List price: $68.95
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Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. Corporate View: Orientation is not a prerequisite to the other titles. Corporate View: Marketing, Sales, & Support allows students to engage in realistic, online activities typically performed by entry-level employees in the marketing department of a large corporation. Students evaluate online marketing, consider business-to-business…    
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Book details

List price: $68.95
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 5/15/2000
Binding: Comb Bound 
Pages: 384
Size: 9.25" wide x 11.00" long x 0.75" tall
Weight: 2.442
Language: English

Karl Barksdale is currently an instructor at the Utah County Academy of Sciences and is a former instructor at Farrer Middle school in Provo, UT. He has recently been a consultant for Google. Formerly a Development Manager for the Training and Certification team at WordPerfect Corporation, he obtained a master's degree in curriculum from the University of Utah and applied his degree as the Secondary Curriculum Coordinator for Provo School District. Later he returned to education as a Business Education instructor. Since that time he has authored more than 50 business and computer education textbooks for South-Western Educational Publishing, Course Technology, Speaking Solutions, and other…    

Section 1
Powerful Marketing
Skills Traditional Marketing
Methods Online Marketing
A Marketing and Sales View
Powerful Sales
Skills Traditional Retail Sales
Online Sales
A Marketing, Sales, & Support View
Powerful Support
Skills Traditional and Online Support
The Marketing, Sales, & Support
Circle of Success