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Marketing Library

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ISBN-10: 0538475404

ISBN-13: 9780538475402

Edition: 16th 2012

Authors: William M. Pride, Ferrell

List price: $362.95
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Book details

List price: $362.95
Edition: 16th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/11/2011
Binding: Hardcover
Pages: 800
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 3.982
Language: English

O. C. Ferrell is the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming. He received his Ph.D. in Marketing from Louisiana State University and recently served five years as Chair of the Colorado State University Marketing Department. Dr. Ferrell has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. He is past president of the Academic Council of the American Marketing Association and has chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a…    

Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
Environmental Forces and Social and Ethical Responsibilities
The Marketing Environment
Social Responsibility and Ethics in Marketing
Marketing Research and Target Market Analysis
Marketing Research and Information Systems
Target Markets: Segmentation, Evaluation, and Positioning
Customer Behavior and E-Marketing
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
E-Marketing, Digital Media, and Social Networking
Product Decisions
Product Concepts
Developing and Managing Products
Services Marketing
Branding and Packaging
Distribution Decisions
Marketing Channels and Supply Chain Management
Retailing, Direct Marketing and Wholesaling
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices