Edition: 2nd 2011
List price: $91.95
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $91.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Size: 8.50" wide x 10.75" long x 0.75" tall
|Customer-Driven Strategic Marketing|
|Planning Marketing Strategies|
|The Marketing Environment, Social Responsibility, and Ethics|
|Marketing Research and Information Systems|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Global Markets and International Marketing|
|Product, Branding, and Packaging Concepts|
|Developing and Managing Goods and Services|
|Marketing Channels and Supply-Chain Management|
|Retailing, Direct Marketing, and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|