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Marketing Express

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ISBN-10: 0538466812

ISBN-13: 9780538466813

Edition: 2nd 2011

Authors: William M. Pride, O. C. Ferrell

List price: $91.95
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Book details

List price: $91.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Paperback
Pages: 496
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.134

Customer-Driven Strategic Marketing
Planning Marketing Strategies
The Marketing Environment, Social Responsibility, and Ethics
Marketing Research and Information Systems
Target Markets: Segmentation and Evaluation
Consumer Buying Behavior
Business Markets and Buying Behavior
Global Markets and International Marketing
Product, Branding, and Packaging Concepts
Developing and Managing Goods and Services
Pricing Fundamentals
Pricing Management
Marketing Channels and Supply-Chain Management
Retailing, Direct Marketing, and Wholesaling
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion