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Business Communication Process and Product

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ISBN-10: 0538466251

ISBN-13: 9780538466257

Edition: 7th 2011

Authors: Mary Ellen Guffey, Dana Loewy

List price: $312.95
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Book details

List price: $312.95
Edition: 7th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 8/23/2010
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.498
Language: English

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results…    

Communication Foundations
Effective and Ethical Communication at Work
Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Intercultural Communication
The Writing Process
Planning Business Messages
Organizing and Writing Business Messages
Revising Business Messages
Workplace Communication
Electronic Messages and Digital Media
Positive Messages
Negative Messages
Persuasive Messages
Reports, Proposals, and Presentations
Business Report Basics
Informal Business Reports
Proposals and Formal Reports
Business Presentations
Employment Communication
The Job Search, R?sum?s, and Cover Letters
Interviewing and Following U
Grammar and Mechanics Guide
Document Format Guide
Documentation Guide
Correction Symbols
End Matter
Key to C.L.U.E. Review Exercises