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Business Principles and Management

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ISBN-10: 0538444681

ISBN-13: 9780538444682

Edition: 12th 2008 (Revised)

Authors: James Burrow, Kenneth E. Everard, Brad Kleindl

List price: $121.95
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BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.
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Book details

List price: $121.95
Edition: 12th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/23/2007
Binding: Hardcover
Pages: 724
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 4.158
Language: English

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Characteristics of a Business
Social and Ethical Environment of Business
Economic Environment of Business
International Environment of Business
Proprietorships and Partnerships
Corporate Forms of Business Ownership
Legal Aspects of Business
Technology and Information Management
Organizational Communications
Management Functions and Decision Making
The Manager as Leader
Planning and Organizing
Implementing and Controlling
Business Financial Records
Financing a Business
Financial Services
Credit and Insurance
Product Planning and Production Management
Nature and Scope of Marketing
Product Development and Distribution
Pricing and Promotion
Managing Human Resources
Developing and Rewarding Employees
Developing an Effective Organization