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Successful Business Planning for Entrepreneurs

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ISBN-10: 0538439211

ISBN-13: 9780538439213

Edition: 2006

Authors: James W. Halloran, Jerry Moorman

List price: $189.95
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Successful Business Planning for Entrepreneurs differs in approach from traditional college texts that are highly theoretical. This text contains activities and features in which student participation in discussions and group activities is encouraged. The sequencing of chapters and units are designed to closely adhere to the Small Business Administration suggested business plan outline.
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Book details

List price: $189.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 3/11/2005
Binding: Mixed Media
Pages: 416
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 1.936
Language: English

Entrepreneurship and You
You as an Entrepreneur
Plan the Small Business
Purchase an Existing Business or Franchise
Legal Requirements
Small Business Research
Develop the Marketing Plan
Conduct the Industry Analysis
The Competitive Analysis
Decide on Location and Facilities
Market the Small Business
Get to Know Your Customers
Promotional Activities
Manage and Finance the Small Business
Human Resource Management
Building a Financial Plan
Analysis of Financial sources
Management Control Tools
Appendix: Small Business Assistance