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E-Commerce Marketing

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ISBN-10: 0538438088

ISBN-13: 9780538438087

Edition: 2005

Authors: Brad Kleindl, Jim Burrow, James L. Burrow, Brad Alan Kleindl

List price: $50.95
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E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.
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Book details

List price: $50.95
Copyright year: 2005
Publisher: Cengage South-Western
Publication date: 3/18/2004
Binding: Paperback
Pages: 320
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.430
Language: English

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

E-Commerce/Marketing Connections
E-Commerce and E-Retailing
Building on Business Basics
Information Technology Basics
Effective Internet Communications
Marketing Information Management
Meeting Customer Needs
Product and Service Planning
E-Commerce Distribution
Developing and Communicating Price and Value
E-Commerce Promotion
Developing an E-Commerce Business