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Entrepreneurship Ideas in Action

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ISBN-10: 053843600X

ISBN-13: 9780538436007

Edition: 2nd 2004 (Revised)

Authors: Cynthia L. Greene

List price: $117.95
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Entrepreneurship: Ideas in Action takes students through the entire process of running their own business. Creating a business plan is covered extensively and a business plan project is in every chapter. New Deca Prep features are added to help with competitive events preparation. Loaded with activities, computer applications, Internet activities, and an enhanced web site, this text will get users ready to launch their business ideas.
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Book details

List price: $117.95
Edition: 2nd
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 1/29/2003
Binding: Hardcover
Pages: 416
Size: 8.75" wide x 11.50" long x 0.75" tall
Weight: 2.486
Language: English

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Should You Become an Entrepreneur?
What Skills Do Entrepreneurs Need?
Entrepreneurs in a Market Economy
Select a Type of Ownership
Developing a Business Plan
Identify and Meet a Market Need
Finance, Protect, and Insure Your Business
Choose Your Location and Set Up for Business
Market Your Business
Hire and Manage a Staff
Record Keeping and Accounting
Financial Management
Use Technology
Meet Your Legal, Ethical, and Social Obligations
Growth in Today's Marketplace