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Fashion Marketing

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ISBN-10: 053843564X

ISBN-13: 9780538435642

Edition: 2004

Authors: Dotty Oelkers

List price: $50.95
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Description:

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
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Book details

List price: $50.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/21/2003
Binding: Paperback
Pages: 304
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.364
Language: English

Dotty Boen Oelkers is an author and educator. She is the owner of an educational consulting business, Developing Educational Solutions, Inc. (DES) in Conroe, Texas. DES helps school districts find dynamic ways to improve career and technology education programs. Dotty was previously a marketing education teacher and director of career and technology education in Texas.

The Fashion Industry
Fashion Marketing Basics
The Next Hot Item
Capitalizing on Style
Beating the Competition
Chapter Review
The Basics of Fashion
Fashion Origins
Fashion Components
Design and Color
Textiles and Construction
Chapter Review
Marketing Fashions
Information, Please
The Right Product, The Right Place
The Right Price
The Right Promotion = Sales
Chapter Review
Fashion Economics
Supply and Demand
The Competition
Financial Records
Sources of Money
Chapter Review
The Centers and the Designers
America's Fashion Centers
European Fashion
Asian and Other Emerging Centers
Chapter Review
Promoting a Fashion Image
Advertising Fashion
Promoting Through Events
Selling Fashion
Chapter Review
Using Technology in Fashion Marketing
Production Processes
Research and Technology
Distribution Technology
Chapter Review
Merchandising and Buying
Surrounding Style
Displaying Style
Buying Style
Chapter Review
Data-Driven Decisions
Collecting Information
Analyzing and Reporting
Using Data
Chapter Review
Creating a Fashion Business
A Business Plan
Risk Management
Leadership
Chapter Review
Laws, Labor, and Ethics
The Law
Labor
Piracy and Ethics
Chapter Review
Fashion Marketing Careers
Fashion Businesses
Fashion Careers
Finding and Keeping a Fashion Career
Chapter Review
Glossary
Index
Photo Credits