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Media Effects Research A Basic Overview

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ISBN-10: 0534629172

ISBN-13: 9780534629175

Edition: 2nd 2006 (Revised)

Authors: Glenn G. Sparks

List price: $133.95
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MEDIA EFFECTS RESEARCH provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.
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Book details

List price: $133.95
Edition: 2nd
Copyright year: 2006
Publisher: Wadsworth
Publication date: 3/31/2005
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.880

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he…    

Theories and The oretical Concepts Discussed in the Text
A Scientific Approach to the Study of Media Effects
Scientific Methods in Media Effects Research
A Brief History of Media Effects Research
Time Spent With Mass Media: Reasons and Consequences
Effects of Media Violence
Sexual Content in the Media
Media that Stir Emotions
Persuasive Effects of the Media
The Effects of News and Political Content
The Effects of Media Stereotypes
The Impact of New Media Technologies
Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Names Index
Subject Index