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Management of Electronic Media

ISBN-10: 0534563996

ISBN-13: 9780534563998

Edition: 3rd 2006 (Revised)

Authors: Alan B. Albarran

List price: $161.95
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Description:

MANAGEMENT OF ELECTRONIC MEDIA takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
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Book details

List price: $161.95
Edition: 3rd
Copyright year: 2006
Publisher: Wadsworth
Publication date: 8/10/2005
Binding: Paperback
Pages: 336
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Preface
List of Abbreviations and Acronyms
Managing in the Electronic Media
The Media Marketplace: Markets, Mergers, Alliances and Partnerships
Ethics of Management
Theories of Management
Financial Management
Managing Personnel
Audiences and Audience Research
Programming: Strategy and Distribution
Marketing
News and News Management
Regulatory Influences and Electronic Media Management
Electronic Media Management: The Role of Public Relations
Technology and Electronic Media Management
Glossary of Key Terms
Index