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Challenge of Effective Speaking

ISBN-10: 0534563856

ISBN-13: 9780534563851

Edition: 12th 2003

Authors: Rudolph F. Verderber, Kathleen S. Verderber

List price: $112.95
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Description:

Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.
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Book details

List price: $112.95
Edition: 12th
Copyright year: 2003
Publisher: Wadsworth
Publication date: 7/30/2002
Binding: Paperback
Pages: 400
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.584
Language: English

Rudolph (Rudy) F. Verderber (Ph.D., University of Missouri) is the Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and one of the nation's leading authors of communication textbooks. During his tenure at the University of Cincinnati, where he was head of the university's Communication Department, Dr. Verderber taught more than 25 different courses, 10 of which he originated. Considered one of the university's finest teachers, he received the Dolly Cohen Award for Outstanding Teaching (two such awards are given at the university each year), and in 1994, he was named Distinguished Teaching Professor, an honor held by only four faculty members across the university. In 1996, he received the National Speakers Association Outstanding Professor Award. His primary areas of expertise include rhetoric, public address, argumentation, and interpersonal communication.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is the coauthor of the very successful human communication text COMMUNICATE!.

Preface
Orientation
Introduction to Public Speaking
Public Speaking Is Empowerment
Public Speaking Is Audience Centered
The Speaker
The Speech
The Channel
The Audience
The Context
Noise
Feedback
Model of Public Speaking as Communication
Public Speaking Challenges Speakers to Consider Audience Diversity
Public Speaking Develops Critical Thinking
Public Speaking Carries Ethical Responsibilities
Public Speaking Is a Learned Activity
Summary
Preparing Your First Speech and Coping with Nervousness
An Effective Speech Plan
Goal
Speech Material
Organization
Audience Adaptation
Visual Aids
Language
Delivery
Coping with Nervousness
Specific Behaviors
Persistent Nervousness
Summary
Listening Critically
Attending to the Speech
Understanding and Retaining Speech Information
Analyzing Speeches and Determining Their Effectiveness
Bases of Evaluation
Specific Criteria for Evaluating Speeches
The Importance of Feedback
Summary
Reflect on Ethics
Principles
Selecting a Topic, Analyzing the Audience and Setting, and Determining Your Speech Goal
Selecting a Topic from a Subject Area
Identifying Subjects
Brainstorming for Topics
Analyzing the Audience
Kinds of Audience Data Needed
Ways of Gathering Audience Data
Using Data to Predict Audience Reactions
Surveying Students to Test Predictions
Considering the Setting
Writing the Speech Goal
General Goal
Specific Goal
Anticipating a Thesis Statement
Summary
Reflect on Ethics
Researching Your Speech in the Information Age
Where to Look: Traditional and Electronic Sources of Information
Personal Knowledge, Experience, and Observation
Research
The Internet
Interviews
What Information to Look For
Factual Statements
Expert Opinions
Verbal Forms of Information
Recording Data and Citing Written and Electronic Sources
Recording Data
Citing Sources in Speeches
Reflect on Ethics
Summary
Organizing and Outlining the Speech Body
Writing a Thesis Statement
Outlining Main Points
Write Main Points as Complete Sentences
Revise Main Points
Determining the Best Order
Topic Order
Time Order
Space Order
Logical Reasons Order
Other Choices
Selecting and Outlining Supporting Material
List Supporting Material
Organize Supporting Material
Outlining Section Transitions
Listing Sources
Written Sources
Electronic Databases
Experience and Observation
Interviews
Reflect on Ethics
Summary
Organizing and Outlining Introductions and Conclusions
Outlining the Introduction
Goals of the Introduction
Types of Introductions
Selecting an Introduction
Outlining the Conclusion
Goals of the Conclusion
Types of Conclusions
Selecting a Conclusion
Writing a Title
Completing the Outline
Readying Notes for Practice
Reflect on Ethics
Summary
Adapting to Audiences
Developing Common Ground
Use Personal Pronouns
Ask Rhetorical Questions
Share Common Experiences
Personalize Information
Creating and Maintaining Audience Interest
Timeliness
Proximity
Seriousness
Adapting to Audience Level of Understanding
Orienting Listeners
Presenting New Information
Building a Positive Audience Attitude toward You as the Speaker
Knowledge and Expertise
Trustworthiness
Personality
Adapting to Audience Attitude toward Your Speech Goal
Forming a Plan of Audience Adaptation
Specifics of the Speech Plan
Examples of Speech Plans
Special Problems of Speakers from Different Cultures
Reflect on Ethics
Summary
Visual Aids: From Models to Computer Graphics
Types of Visual Aids
Yourself
Objects
Models
Charts
Flipcharts
Graphs
Pictorial Representations
Projections
Chalkboard or Markerboard
Handouts
Computer Graphics
Making Choices
Designing Visual Aids
Using Visual Aids in Your Speech
Reflect on Ethics
Summary
Practicing Speech Wording
Developing an Oral Style to Communicate Meaning
Language and Meaning
The Denotative and Connotative Meaning of Words
Variations in Meaning across Subgroups
Speaking Clearly
Use Specific, Concrete, Precise, Simple Words
Eliminate Clutter
Develop Your Ability to Speak More Clearly
Be Sensitive to Cultural Differences
Speaking Vividly
Using Similes
Using Metaphors
Speaking Emphatically
Emphasize through Placement and Sequencing
Emphasize through Repetition or Restatement
Emphasize through Transition
Speaking Appropriately
Formal versus Informal Language
Freedom from Jargon and Unnecessary Technical Expressions
Sensitivity in Language Use
Reflect on Ethics
Summary
Practicing Delivery
Physical Elements of Delivery
Voice
Articulation
Bodily Action
Achieving a Conversational Quality
Enthusiasm
Vocal Expressiveness
Spontaneity
Fluency
Eye Contact
Rehearsal
Timetable for Preparation and Practice
Using Notes during Your Speech
Rehearsal Sessions
Criteria for Evaluating Speeches
Summary
Sample Speech: Ridding the Body of Toxins
Reflect on Ethics
Informative and Persuasive Speaking
Principles and Practices of Informative Speaking
Principles of Informing
Credibility
Intellectual Stimulation
Creativity
Relevance
Emphasis
Methods of Informing
Exposition
Sample Speech: Improving Grades
Process Explanation or Demonstration
Sample Speech: Process of Producing a Nightly Edition of ESPN's SportsCenter
Definition
Sample Speech: Impressionistic Painting
Summary
Reflect on Ethics
Principles of Persuasive Speaking
Writing a Specific Goal That Meets Ethical Standards
Adapting to Audience Attitude
In Favor
No Opinion
Opposed
Giving Good Reasons and Evidence
Finding Reasons
Finding Evidence to Support Your Reasons
Organizing Reasons to Meet Audience Attitudes
Statement of Logical Reasons Pattern
Problem Solution Pattern
Comparative Advantages Pattern
Criteria Satisfaction Pattern
Motivational Pattern
Using Emotion to Motivate
Developing Your Credibility
Presenting the Speech Convincingly
Considering Gender and Cultural Differences
Sample Speech: Limiting Exposure to the Sun
Reflect on Ethics
Summary
Practicing Persuasive Speaking Skills
Reasoning with Audiences
Essentials of Reasoning
Types of Arguments
Sample Speech: Volunteering at a Soup Kitchen
Motivating Audiences
Incentive Theory: Cost/Reward Ratios
Basic Needs Theory
Sample Speech: Notes to Neighbors
Refuting Persuasive Claims
Outline What Your Opponent Says and Your Reaction
Plan Your Procedure
Organize and Present Your Refutation
Supporting and Refuting: Two Sides of a Debate
Speech in Favor of Prohibiting the Use of Lie Detector Tests
Speech of Refutation: Using Lie Detector Tests
Reflect on Ethics
Summary
Adapting to Other Occasions and Formats
Speaking at Special Occasions
Introductions
Presentations
Acceptances
Welcomings
Tributes
Other Ceremonial Occasions
Impromptu Speeches
Manuscript Speeches
Reflect on Ethics
Summary
Leading Problem-Solving Groups
Leadership in Problem-Solving Group Discussion
Leadership Defined
Leadership Traits
Leadership Styles
Leadership Preparation
Gender Differences in Leader Acceptability
Understanding Problem Solving
State the Goal of Discussion as a Question
Ask Questions That Analyze the Problem
Suggest Possible Solutions
Lay the Groundwork for Selecting the Best Solution
Task Responsibilities of the Leader
Plan the Agenda
Ask Appropriate Questions
Keep the Group on Track
Summarize Frequently
Maintenance Responsibilities of the Leader
Establish a Good Working Climate
Reward Members for Valuable Contributions
Give Everyone an Equal Opportunity to Speak
Deal with Cultural Diversity
When the Group Goes Public
Symposium
Panel Discussion
Presentation of Conclusions
Reflect on Ethics
Summary
Sample Speeches
Service: Life Beyond Self
Careers in International Business: Five Ideas or Principles
Other Speeches
Notes
Glossary
Index