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Challenge of Effective Speaking

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ISBN-10: 0534562515

ISBN-13: 9780534562519

Edition: 11th 2000

Authors: Rudolph F. Verderber

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Description:

Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.
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Book details

Edition: 11th
Copyright year: 2000
Publisher: Wadsworth
Binding: Hardcover
Language: English

Rudolph (Rudy) F. Verderber (Ph.D., University of Missouri) is the Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and one of the nation's leading authors of communication textbooks. During his tenure at the University of Cincinnati, where he was head of the university's Communication Department, Dr. Verderber taught more than 25 different courses, 10 of which he originated. Considered one of the university's finest teachers, he received the Dolly Cohen Award for Outstanding Teaching (two such awards are given at the university each year), and in 1994, he was named Distinguished Teaching Professor, an honor held by only four faculty members across the university. In 1996, he received the National Speakers Association Outstanding Professor Award. His primary areas of expertise include rhetoric, public address, argumentation, and interpersonal communication.