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Announcing Broadcast Communicating Today

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ISBN-10: 0534562140

ISBN-13: 9780534562144

Edition: 4th 2000

Authors: Lewis B. O'Donnell, Carl Hausman, Philip Benoit

List price: $318.95
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This work presents an introduction to the mechanics, tools and techniques of television and radio announcing. This revised edition introduces new material on cutting-edge technologies and ethics in the broadcasting industry.
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Book details

List price: $318.95
Edition: 4th
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/30/1999
Binding: Hardcover
Pages: 496
Size: 7.87" wide x 9.84" long
Weight: 2.090
Language: English

Lewis B. O'Donnell was Professor Emeritus of Communication Studies at SUNY Oswego. O'Donnell, a former president of a radio station ownership group, worked in a variety of management and performance positions in radio and television. He was awarded the Frank Stanton Fellowship by the International Radio and Television Society and he received the New York State Chancellor's Award for Excellence in Teaching.

Carl Hausman is the author of more than two dozen books, papers, and journals, many of which focus on metaphor theory and the philosophy of creativity. Some of his best known works include The Complete Small-Business Sourcebook (written with Wilbur Cross); Coping with Hearing Loss: A Guide for Adults and their Families; Crafting the News for Electronic Media: Writing, Reporting and Producing; and A Discourse on Novelty and Creation. Also the co-editor of the Journal of Speculative Philosophy, Carl Hausman has been an adjunct professor at the University of Louisville in Kentucky.

Philip Benoit is an adjunct professor of English at Pennsylvania's Millersville University. He previously served as director of public affairs at Middlebury College in Vermont and associate vice president for communications at Franklin & Marshall College in Lancaster, Pa. With a broad background in radio, television, and public relations, Benoit was the first director of the broadcasting academic program at SUNY Oswego. He also served as executive officer of the American Forces Network in Europe and American advisor to the Vietnamese Armed Forces Radio Network.

Prefacep. xiv
Forewordp. xvi
The Communicator in Modern Mediap. 1
A Historical Overviewp. 7
The First Announcersp. 11
How the Modern Media Evolvedp. 11
The Era of the Communicatorp. 13
A Career Self-Appraisalp. 15
Improving Your Speaking Voicep. 29
How Your Voice Worksp. 30
Evaluating Your Voice and Speechp. 33
Making Your Speaking Voice More Pleasingp. 45
Maintaining Your Voicep. 49
Summaryp. 54
Understanding the Messagep. 59
Getting the Meaningp. 59
Communicating Versus Merely Readingp. 65
Marking Copyp. 65
Phrasingp. 79
Summaryp. 83
Communicating the Messagep. 87
Reading Copyp. 87
Nuancesp. 95
Ad-Libbingp. 97
Playing to Microphones and Camerasp. 107
Summaryp. 121
Radio Staff Rnnouncingp. 125
The Staff Announcer's Jobp. 125
Techniques of Radio Staff Announcingp. 147
Analyzing Yourself and Othersp. 151
Summaryp. 159
Broadcast News and Radio News Announcingp. 161
Broadcast Newsp. 162
Radio Newsp. 174
Radio News Operationsp. 183
Summaryp. 195
Television News Announcingp. 199
Television News Basicsp. 199
Television News Techniques and Operationsp. 206
Recent Trends in TV Newsp. 231
Appearancep. 240
Summaryp. 244
The Craft of Interviewingp. 251
Types of Interviewsp. 252
Preparing for the Interviewp. 254
Doing the Interviewp. 257
Summaryp. 268
Television and Radio Specialtiesp. 273
Sportsp. 274
Weatherp. 283
Narrationp. 289
Synchronizing Narration with Video or Slidesp. 289
Hosting Special Programmingp. 290
Summaryp. 294
Commercials and Actingp. 297
Basics of Commercial Announcingp. 297
Actingp. 302
Radio Commercialsp. 310
Television Commercialsp. 314
Freelance Assignmentsp. 316
A Final Notep. 317
Summaryp. 317
Polishing Your Shillsp. 321
Evaluationp. 321
Improvementp. 323
Case Historiesp. 332
Roadblocksp. 333
Summaryp. 340
Career Advancementp. 343
On-Air Opportunities for Broadcastersp. 343
Preparing for Your First Jobp. 348
Job Huntingp. 351
Self-Marketing Techniquesp. 352
The Business Endp. 359
Conclusionp. 363
Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copyp. 365
Wire Service Copyp. 365
Wire Service News Feedsp. 366
Radio Promotional Scriptsp. 416
Television News Scriptp. 418
Working Television News Scriptp. 421
Drill Material: Scripts and Commercial Copyp. 433
Radio Commercial Copy and Station Promosp. 433
Television Commercialsp. 457
Audiovisual Scriptp. 468
Glossaryp. 475
Suggested Readingsp. 481
Indexp. 485
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