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Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

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ISBN-10: 0534561632

ISBN-13: 9780534561635

Edition: 3rd 2003

Authors: Stanley J. Baran, Dennis K. Davis

List price: $89.95
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Description:

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
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Book details

List price: $89.95
Edition: 3rd
Copyright year: 2003
Publisher: Wadsworth
Publication date: 7/23/2002
Binding: Paperback
Pages: 424
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 1.386
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.

Prefacep. xiii
Introduction to Mass Communication Theoryp. 1
Introductionp. 2
Three Questions About Mediap. 7
Defining and Redefining Mass Communicationp. 10
Five Eras of Media Theoryp. 11
The Era of Mass Society and Mass Culturep. 12
Emergence of a Scientific Perspective on Mass Communicationp. 14
The Limited Effects Paradigm Emergesp. 15
Cultural Criticism: A Challenge to the Limited Effects Paradigmp. 16
Emergence of a Moderate Effects Perspectivep. 18
Ongoing Debate over Issuesp. 20
Exploring Mass Communication Theoryp. 21
Critical Thinking Questionsp. 22
Significant People and Their Writingp. 23
Mass Communication Theoryp. 24
Overviewp. 25
Science and Human Behaviorp. 25
Schizophrenic Social Sciencep. 30
Defining Theoryp. 31
Mass Communication and Theoryp. 34
Summaryp. 35
Exploring Mass Communication Theoryp. 35
Critical Thinking Questionsp. 36
Significant People and Their Writingp. 37
Era of Mass Society and Mass Culturep. 38
The Rise of Media Industries and Mass Society Theoryp. 40
Overviewp. 41
The Beginningsp. 42
The Rise of Yellow Journalismp. 43
Cycles of Mass Media Development and Declinep. 44
Mass Society Critics and the Great Debate over Mediap. 47
Mass Society Theory Assumptionsp. 48
Rise of the Great Debate over Mediap. 56
Early Examples of Mass Society Theoryp. 57
Gemeinschaft and Gesellschaftp. 58
Mechanical and Organic Solidarityp. 59
Mass Society Theory in Contemporary Timesp. 60
Summaryp. 63
Exploring Mass Communication Theoryp. 64
Critical Thinking Questionsp. 66
Significant People and Their Writingp. 67
The Rise of Media Theory in the Age of Propagandap. 68
Overviewp. 70
The Origin of Propagandap. 71
Propaganda Comes to the United Statesp. 74
Behaviorismp. 76
Freudianismp. 76
Magic Bullet Theoryp. 77
Lasswell's Propaganda Theoryp. 78
Lippmann's Theory of Public Opinion Formationp. 80
Reaction Against Early Propaganda Theoryp. 81
Modern Propaganda Theoryp. 82
Libertarianism Rebornp. 86
Summaryp. 86
Exploring Mass Communication Theoryp. 87
Critical Thinking Questionsp. 88
Significant People and Their Writingp. 90
Normative Theories of Mass Communicationp. 91
Overviewp. 93
The Origin of Normative Theories of Mediap. 95
The Origin of Libertarian Thoughtp. 96
The Marketplace of Ideas: A New Form of Radical Libertarianismp. 99
Government Regulation of Media--The Federal Radio Commissionp. 102
Professionalization of Journalismp. 105
Limitations of Professionalizationp. 106
Social Responsibility Theory of the Press: A Postwar Compromisep. 108
The Cold War Tests Social Responsibility Theoryp. 110
Using Social Responsibility Theory to Guide Professional Practicep. 111
Is There Still a Role for Social Responsibility Theory?p. 113
Civic Journalismp. 116
Other Normative Theoriesp. 117
Summaryp. 119
Exploring Mass Communication Theoryp. 120
Critical Thinking Questionsp. 122
Significant People and Their Writingp. 122
The Rise and Fall of Limited Effectsp. 124
Limited Effects Theory Emergesp. 126
Overviewp. 127
Paradigm Shiftsp. 129
The Paradigm Shift in Mass Communication Theoryp. 130
The Two-Step Flow of Information and Influencep. 133
Limitations in the Lazarsfeld Modelp. 136
Limited Effects Theoryp. 138
Attitude Change Theoriesp. 139
Carl Hovland and the Experimental Sectionp. 140
The Communication Research Programp. 142
Emergence of the Media Effects Focusp. 144
The Selective Processesp. 145
The Hovland-Lazarsfeld Legacyp. 149
Limitations of the Experimental Persuasion Researchp. 150
Summaryp. 153
Exploring Mass Communication Theoryp. 154
Critical Thinking Questionsp. 154
Significant People and Their Writingp. 155
Middle-Range Theory and the Consolidation of the Limited Effects Paradigmp. 156
Overviewp. 159
Building a Paradigmp. 160
Robert Merton: Master Paradigm Makerp. 161
The Functional Analysis Approachp. 163
Information Flow Theoryp. 166
Information Diffusion Theoryp. 168
Klapper's Phenomenistic Theoryp. 171
An Apology for Mass Entertainmentp. 172
Elite Pluralismp. 175
C. Wright Mills and The Power Elitep. 177
Assumptions of the Limited Effects Paradigmp. 178
Drawbacks of the Limited Effects Paradigmp. 179
Contributions of the Limited Effects Paradigmp. 180
Summaryp. 181
Exploring Mass Communication Theoryp. 182
Critical Thinking Questionsp. 183
Significant People and Their Writingp. 184
Challenging the Dominant Paradigm: Children, Systems, and Effectsp. 185
Overviewp. 185
Focus on Children and Violencep. 186
Television Violence Theoriesp. 190
Catharsisp. 190
Social Learningp. 192
Social Cognition from Mass Mediap. 193
Aggressive Cuesp. 196
The Context of Mediated Violencep. 197
Active Theory of Television Viewingp. 198
The Developmental Perspectivep. 199
Media and Children's Socializationp. 200
Systems Theories of Communication Processesp. 202
The Rise of Systems Theoriesp. 203
Mathematical Theory of Communicationp. 204
Modeling Systemsp. 205
A Simple Systems Modelp. 206
Applying Systems Models to Human Communicationp. 206
Adoption of Systems Models by Mass Communication Theoristsp. 207
Closed versus Open Systemsp. 209
The Utility of Systems Modelsp. 210
Estimating Causalityp. 211
A Focus on Structure and Functionp. 212
Summaryp. 214
Exploring Mass Communication Theoryp. 215
Critical Thinking Questionsp. 216
Significant People and Their Writingp. 217
Contemporary Mass Communication Theory--Searching for Consensus and Confronting Challengesp. 218
Emergence of Critical and Cultural Theories of Mass Communicationp. 220
Overviewp. 221
Changing Timesp. 222
The Cultural Turn in Media Researchp. 223
Macroscopic versus Microscopic Theoriesp. 224
Critical Theoryp. 224
Comparing Cultural Theories with Those Based on Empirical Researchp. 226
Rise of Cultural Theories in Europep. 227
Marxist Theoryp. 228
Neomarxismp. 229
Textual Analysis and Literary Criticismp. 230
The Frankfurt Schoolp. 230
Development of Neomarxist Theory in Britainp. 231
Political Economy Theoryp. 234
The Debate Between Cultural Studies and Political Economy Theoristsp. 236
Cultural Studies: Transmissional versus Ritual Perspectivesp. 236
Symbolic Interactionp. 238
Social Construction of Realityp. 244
Research on Popular Culture in the United Statesp. 247
Summaryp. 249
Exploring Mass Communication Theoryp. 250
Critical Thinking Questionsp. 251
Significant People and Their Writingp. 252
Media and Audiences: Theories About the Role of Media in Everyday Lifep. 253
Overviewp. 255
Audience Theories: From Source-Dominated to Active Audience Perspectivesp. 256
Limitations of Early Audience-Centered Researchp. 257
Confusion of Media Functions and Media Usesp. 259
Revival of the Uses and Gratifications Approachp. 261
The Active Audience Revisitedp. 264
Uses and Gratifications and Effectsp. 267
Development of Reception Studies: Decoding and Sensemakingp. 269
Feminist Reception Studiesp. 272
Framing and Frame Analysisp. 273
Information Processing Theoryp. 279
An Information Processing Modelp. 282
Processing Television Newsp. 283
Some Final Words to Clear the Mistp. 284
Summaryp. 287
Exploring Mass Communication Theoryp. 288
Critical Thinking Questionsp. 289
Significant People and Their Writingp. 289
Theories of Media, Culture, and Societyp. 291
Overviewp. 293
Marshall McLuhan: The Medium Is the Message and Massagep. 294
Harold Innis: The Bias of Communicationp. 298
McLuhan: Understanding Mediap. 299
Social Marketing Theoryp. 302
The Knowledge Gapp. 308
Agenda-Settingp. 311
The Spiral of Silencep. 315
Media System Dependency Theoryp. 320
Cultivation Analysisp. 322
The Controversyp. 325
The Products of Cultivation Analysisp. 327
The Mean World Indexp. 328
A Final Note on Cultivationp. 329
Media as Culture Industries: The Commodification of Culturep. 331
Advertising: The Ultimate Cultural Commodityp. 334
News Production Researchp. 335
Media Intrusion Theoryp. 338
Summaryp. 342
Exploring Mass Communication Theoryp. 343
Critical Thinking Questionsp. 344
Significant People and Their writingp. 345
Trends in Mass Communication Theory: Seeking Consensus, Facing Challengesp. 346
Overviewp. 347
Communication Sciencep. 348
Two Views of Communication Sciencep. 349
An Example of Communication Sciencep. 352
Social Semiotics Theoryp. 354
The Communications Revolutionp. 358
The End of Mass Communicationp. 361
Globalization and Mediap. 362
Globalization Problemsp. 363
Role of Media in Globalizationp. 364
Postmodern Criticism of Modernityp. 366
Avoiding the Dreams of Modernityp. 368
Challenges from Cognitive Psychology and Biological Sciencep. 370
The Media Literacy Movementp. 374
Two Views of Media Literacyp. 376
Summaryp. 377
Exploring Mass Communication Theoryp. 378
Critical Thinking Questionsp. 380
Significant People and Their Writingp. 381
Referencesp. 383
Indexp. 401
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