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Visual Communication Images with Messages

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ISBN-10: 053456142X

ISBN-13: 9780534561420

Edition: 2nd 2000

Authors: Paul M. Lester

List price: $75.95
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Description:

This work offers coverage of issues specific to all forms of visual communication. It offers a physiological and theoretical background on visual perception, then moves to discuss various media and the visible role they play in our lives.
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Book details

List price: $75.95
Edition: 2nd
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/26/1999
Binding: Paperback
Pages: 432
Size: 8.66" wide x 10.63" long
Weight: 1.936
Language: English

Prefacep. ix
How We Seep. 1
To Sense. to Select. to Perceivep. 3
The Visual Processp. 4
Visual Communication's Circle Dancep. 5
Light and Colorp. 6
Where Does Light Come From?p. 6
What Is the Speed of Light?p. 7
Particles or Waves?p. 7
Other Forms of Electromagnetic Energyp. 8
Colorp. 7
Sociological Uses of Colorp. 11
The Eye, the Retina, and the Brainp. 13
Historic Eyesp. 13
Windows to the Soulp. 13
Physiology of the Eyep. 15
The Retinap. 17
Light Path to the Retinap. 17
Regions of the Retinap. 17
Photoreceptors: Rods and Conesp. 18
The Optic Nervep. 20
The Brainp. 21
The Cortexp. 21
The Hippocampusp. 22
Why We Seep. 25
What the Brain Sees: Color, Form, Depth, And Movementp. 27
Colorp. 28
Objective Methodp. 28
Comparative Methodp. 28
Subjective Methodp. 30
Formp. 31
Dotsp. 31
Linesp. 31
Shapesp. 32
Depthp. 34
The Eight Depth Cuesp. 35
Movementp. 39
Real Movementp. 39
Apparent Movementp. 39
Graphic Movementp. 40
Implied Movementp. 40
Brain Cells Notice the Differencep. 40
The Sensual and Perceptual Theories of Visual Communicationp. 42
Sensual Theories of Visual Communication
Gestaltp. 43
Constructivismp. 45
Ecologicalp. 46
Perceptual Theories of Visual Communicationp. 48
Semioticsp. 48
Cognitivep. 52
The Ethics of What We Seep. 57
Visual Persuasion in Advertising, Public Relations, and Journalismp. 59
The Fine Line Between Persuasion and Propagandap. 62
The Role of Persuasionp. 63
The Role of Propagandap. 64
Visual Persuasion in Advertisingp. 64
Commercial Advertisingp. 65
Noncommercial Advertisingp. 65
Growth of Advertisingp. 66
Visual Persuasion in Public Relationsp. 67
Advertising and Public Relationsp. 69
Politics and Public Relationsp. 69
Journalism and Public Relationsp. 70
Visual Persuasion in Journalismp. 72
Corporate Influence in Newsroomsp. 72
Back to David Kirbyp. 74
Images That Injure: Pictorial Stereotypes in the Mediap. 76
Reinforcing Stereotypes with Imagesp. 78
Media Coverage and Prejudicial Thinkingp. 80
Specific Examples of Stereotypingp. 80
Irish-American Stereotypesp. 81
Jewish-American Stereotypesp. 82
African-American Stereotypesp. 84
Female Stereotypesp. 86
Gay and Lesbian Stereotypesp. 90
Can We All Get Along?p. 92
The Media Through Which We Seep. 93
Six Perspectives for Analyzing Any Imagep. 93
Personal Perspectivep. 94
Historical Perspectivep. 95
Technical Perspectivep. 95
Ethical Perspectivep. 95
Cultural Perspectivep. 96
Critical Perspectivep. 96
Applying Analytical Perspectivesp. 97
Typographyp. 99
The Curious History of Johannes Gutenbergp. 101
Analysis of the Gutenberg Biblep. 105
Typography and the Six Perspectivesp. 106
Personal Perspectivep. 106
Historical Perspectivep. 107
Technical Perspectivep. 116
Ethical Perspectivep. 123
Cultural Perspectivep. 124
Critical Perspectivep. 126
Future Directions for Typographyp. 126
Graphic Designp. 127
Bass's Contributions to Graphic Designp. 128
Moviesp. 128
Packaging and Logosp. 130
Analysis of The Man with the Golden Armp. 131
Graphic Design and the Six Perspectivesp. 132
Personal Perspectivep. 132
Historical Perspectivep. 132
Technical Perspectivep. 136
Ethical Perspectivep. 139
Cultural Perspectivep. 140
Critical Perspectivep. 148
Future Directions for Graphic Designp. 149
Informational Graphicsp. 150
Weather Mapsp. 151
Newspaper Usep. 151
Television Weather Segmentsp. 152
Impact of Technologyp. 153
Analysis of the Infographics in USA Todayp. 154
Informational Graphics and the Six Perspectivesp. 155
Personal Perspectivep. 155
Historical Perspectivep. 156
Technical Perspectivep. 159
Ethical Perspectivep. 165
Cultural Perspectivep. 167
Critical Perspectivep. 168
Future Directions for Informational Graphicsp. 168
Cartoonsp. 170
Analysis of "The Simpsons"p. 172
Cartoons and the Six Perspectivesp. 175
Personal Perspectivep. 175
Historical Perspectivep. 175
Technical Perspectivep. 193
Ethical Perspectivep. 196
Cultural Perspectivep. 198
Critical Perspectivep. 199
Future Directions for Cartoonsp. 200
Photographyp. 202
Analysis of "The Migrant Mother"p. 205
Photography and the Six Perspectivesp. 206
Personal Perspectivep. 206
Historical Perspectivep. 207
Technical Perspectivep. 215
Ethical Perspectivep. 219
Cultural Perspectivep. 222
Critical Perspectivep. 225
Future Directions for Photographyp. 226
Motion Picturesp. 228
Orson Welles and the Making of Citizen Kanep. 230
Analysis of Citizen Kanep. 233
Motion Pictures and the Six Perspectivesp. 234
Personal Perspectivep. 234
Historical Perspectivep. 235
Technical Perspectivep. 253
Ethical Perspectivep. 258
Cultural Perspectivep. 261
Critical Perspectivep. 264
Future Directions for Motion Picturesp. 266
Television and Videop. 269
The Rodney King Incidentp. 269
Making and Airing the Videop. 270
The Trial and Its Aftermathp. 271
Analysis of the Rodney King Videop. 273
Television and Video and the Six Perspectivesp. 274
Personal Perspectivep. 274
Historical Perspectivep. 275
Technical Perspectivep. 286
Ethical Perspectivep. 289
Cultural Perspectivep. 294
Critical Perspectivep. 299
Future Directions for Televisionp. 301
Computersp. 302
Computer-Generated Imagesp. 303
Analysis of Motion Picture Computer Graphicsp. 305
Computers and the Six Perspectivesp. 305
Personal Perspectivep. 305
Historical Perspectivep. 306
Technical Perspectivep. 314
Ethical Perspectivep. 324
Cultural Perspectivep. 328
Critical Perspectivep. 330
Future Directions for Computersp. 330
World Wide Webp. 332
Analysis of CD-ROM Presentationsp. 336
World Wide Web and the Six Perspectivesp. 336
Personal Perspectivep. 336
Historical Perspectivep. 337
Technical Perspectivep. 341
Ethical Perspectivep. 342
Cultural Perspectivep. 345
Critical Perspectivep. 346
Future Directions for the World Wide Webp. 347
The More You Know, the More You Seep. 350
Pictures--Learned Before Wordsp. 351
Living in a Picture-Filled Worldp. 352
Light--The Linkp. 354
Glossaryp. 357
Bibliographyp. 363
World Wide Web Linksp. 371
Indexp. 381
Creditsp. 400
Table of Contents provided by Syndetics. All Rights Reserved.