Visual Communication Images with Messages

Name: Visual Communication Images with Messages
Price: 6.75 USD
Availability: InStock
ISBN: 9780534561420

ISBN-10: 053456142X

ISBN-13: 9780534561420

Edition: 2nd 2000

Authors: Paul M. Lester

List price: $75.95

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This work offers coverage of issues specific to all forms of visual communication. It offers a physiological and theoretical background on visual perception, then moves to discuss various media and the visible role they play in our lives.

Book details

List price: $75.95
Edition: 2nd
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/26/1999
Binding: Paperback
Pages: 432
Size: 8.66" wide x 10.63" long
Weight: 1.936
Language: English

Preface	p. ix
How We See	p. 1
To Sense. to Select. to Perceive	p. 3
The Visual Process	p. 4
Visual Communication's Circle Dance	p. 5
Light and Color	p. 6
Where Does Light Come From?	p. 6
What Is the Speed of Light?	p. 7
Particles or Waves?	p. 7
Other Forms of Electromagnetic Energy	p. 8
Color	p. 7
Sociological Uses of Color	p. 11
The Eye, the Retina, and the Brain	p. 13
Historic Eyes	p. 13
Windows to the Soul	p. 13
Physiology of the Eye	p. 15
The Retina	p. 17
Light Path to the Retina	p. 17
Regions of the Retina	p. 17
Photoreceptors: Rods and Cones	p. 18
The Optic Nerve	p. 20
The Brain	p. 21
The Cortex	p. 21
The Hippocampus	p. 22
Why We See	p. 25
What the Brain Sees: Color, Form, Depth, And Movement	p. 27
Color	p. 28
Objective Method	p. 28
Comparative Method	p. 28
Subjective Method	p. 30
Form	p. 31
Dots	p. 31
Lines	p. 31
Shapes	p. 32
Depth	p. 34
The Eight Depth Cues	p. 35
Movement	p. 39
Real Movement	p. 39
Apparent Movement	p. 39
Graphic Movement	p. 40
Implied Movement	p. 40
Brain Cells Notice the Difference	p. 40
The Sensual and Perceptual Theories of Visual Communication	p. 42
Sensual Theories of Visual Communication
Gestalt	p. 43
Constructivism	p. 45
Ecological	p. 46
Perceptual Theories of Visual Communication	p. 48
Semiotics	p. 48
Cognitive	p. 52
The Ethics of What We See	p. 57
Visual Persuasion in Advertising, Public Relations, and Journalism	p. 59
The Fine Line Between Persuasion and Propaganda	p. 62
The Role of Persuasion	p. 63
The Role of Propaganda	p. 64
Visual Persuasion in Advertising	p. 64
Commercial Advertising	p. 65
Noncommercial Advertising	p. 65
Growth of Advertising	p. 66
Visual Persuasion in Public Relations	p. 67
Advertising and Public Relations	p. 69
Politics and Public Relations	p. 69
Journalism and Public Relations	p. 70
Visual Persuasion in Journalism	p. 72
Corporate Influence in Newsrooms	p. 72
Back to David Kirby	p. 74
Images That Injure: Pictorial Stereotypes in the Media	p. 76
Reinforcing Stereotypes with Images	p. 78
Media Coverage and Prejudicial Thinking	p. 80
Specific Examples of Stereotyping	p. 80
Irish-American Stereotypes	p. 81
Jewish-American Stereotypes	p. 82
African-American Stereotypes	p. 84
Female Stereotypes	p. 86
Gay and Lesbian Stereotypes	p. 90
Can We All Get Along?	p. 92
The Media Through Which We See	p. 93
Six Perspectives for Analyzing Any Image	p. 93
Personal Perspective	p. 94
Historical Perspective	p. 95
Technical Perspective	p. 95
Ethical Perspective	p. 95
Cultural Perspective	p. 96
Critical Perspective	p. 96
Applying Analytical Perspectives	p. 97
Typography	p. 99
The Curious History of Johannes Gutenberg	p. 101
Analysis of the Gutenberg Bible	p. 105
Typography and the Six Perspectives	p. 106
Personal Perspective	p. 106
Historical Perspective	p. 107
Technical Perspective	p. 116
Ethical Perspective	p. 123
Cultural Perspective	p. 124
Critical Perspective	p. 126
Future Directions for Typography	p. 126
Graphic Design	p. 127
Bass's Contributions to Graphic Design	p. 128
Movies	p. 128
Packaging and Logos	p. 130
Analysis of The Man with the Golden Arm	p. 131
Graphic Design and the Six Perspectives	p. 132
Personal Perspective	p. 132
Historical Perspective	p. 132
Technical Perspective	p. 136
Ethical Perspective	p. 139
Cultural Perspective	p. 140
Critical Perspective	p. 148
Future Directions for Graphic Design	p. 149
Informational Graphics	p. 150
Weather Maps	p. 151
Newspaper Use	p. 151
Television Weather Segments	p. 152
Impact of Technology	p. 153
Analysis of the Infographics in USA Today	p. 154
Informational Graphics and the Six Perspectives	p. 155
Personal Perspective	p. 155
Historical Perspective	p. 156
Technical Perspective	p. 159
Ethical Perspective	p. 165
Cultural Perspective	p. 167
Critical Perspective	p. 168
Future Directions for Informational Graphics	p. 168
Cartoons	p. 170
Analysis of "The Simpsons"	p. 172
Cartoons and the Six Perspectives	p. 175
Personal Perspective	p. 175
Historical Perspective	p. 175
Technical Perspective	p. 193
Ethical Perspective	p. 196
Cultural Perspective	p. 198
Critical Perspective	p. 199
Future Directions for Cartoons	p. 200
Photography	p. 202
Analysis of "The Migrant Mother"	p. 205
Photography and the Six Perspectives	p. 206
Personal Perspective	p. 206
Historical Perspective	p. 207
Technical Perspective	p. 215
Ethical Perspective	p. 219
Cultural Perspective	p. 222
Critical Perspective	p. 225
Future Directions for Photography	p. 226
Motion Pictures	p. 228
Orson Welles and the Making of Citizen Kane	p. 230
Analysis of Citizen Kane	p. 233
Motion Pictures and the Six Perspectives	p. 234
Personal Perspective	p. 234
Historical Perspective	p. 235
Technical Perspective	p. 253
Ethical Perspective	p. 258
Cultural Perspective	p. 261
Critical Perspective	p. 264
Future Directions for Motion Pictures	p. 266
Television and Video	p. 269
The Rodney King Incident	p. 269
Making and Airing the Video	p. 270
The Trial and Its Aftermath	p. 271
Analysis of the Rodney King Video	p. 273
Television and Video and the Six Perspectives	p. 274
Personal Perspective	p. 274
Historical Perspective	p. 275
Technical Perspective	p. 286
Ethical Perspective	p. 289
Cultural Perspective	p. 294
Critical Perspective	p. 299
Future Directions for Television	p. 301
Computers	p. 302
Computer-Generated Images	p. 303
Analysis of Motion Picture Computer Graphics	p. 305
Computers and the Six Perspectives	p. 305
Personal Perspective	p. 305
Historical Perspective	p. 306
Technical Perspective	p. 314
Ethical Perspective	p. 324
Cultural Perspective	p. 328
Critical Perspective	p. 330
Future Directions for Computers	p. 330
World Wide Web	p. 332
Analysis of CD-ROM Presentations	p. 336
World Wide Web and the Six Perspectives	p. 336
Personal Perspective	p. 336
Historical Perspective	p. 337
Technical Perspective	p. 341
Ethical Perspective	p. 342
Cultural Perspective	p. 345
Critical Perspective	p. 346
Future Directions for the World Wide Web	p. 347
The More You Know, the More You See	p. 350
Pictures--Learned Before Words	p. 351
Living in a Picture-Filled World	p. 352
Light--The Link	p. 354
Glossary	p. 357
Bibliography	p. 363
World Wide Web Links	p. 371
Index	p. 381
Credits	p. 400
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