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Writing for Television, Radio, and New Media

ISBN-10: 0534561241

ISBN-13: 9780534561246

Edition: 7th 2000

Authors: Robert L. Hilliard

List price: $91.95
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Description:

This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
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Book details

List price: $91.95
Edition: 7th
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/30/1999
Binding: Paperback
Pages: 480
Size: 7.40" wide x 9.24" long x 0.81" tall
Weight: 1.452
Language: English

Prefacep. xiii
About the Authorp. xiv
The Mass Mediap. 1
Demographicsp. 3
The Electronic Mediap. 4
Television and the Mass Audiencep. 5
Radio and the Mass Audiencep. 7
The Internet Audiencep. 9
Subject Matterp. 9
Censorable Materialp. 10
Controversial Materialp. 11
Basic Elements of Productionp. 15
Televisionp. 16
The Studiop. 16
The Camera: Movementp. 17
The Camera: Lensesp. 19
The Camera: Shotsp. 20
Control Room Techniques and Editingp. 22
Soundp. 27
Radiop. 27
The Microphonep. 27
Sound Effectsp. 30
Musicp. 33
Sound and Music Techniques and Termsp. 35
The Studiop. 37
The Control Roomp. 37
More Radio Terminologyp. 38
Application and Reviewp. 38
Televisionp. 38
Radiop. 38
Format and Stylep. 39
Formatp. 39
Scriptp. 41
Televisionp. 42
Filmp. 43
Radiop. 44
Stylep. 48
Writing for the Ear and Eyep. 48
Simplicityp. 50
Grammarp. 51
Punctuationp. 52
Abbreviationsp. 52
Genderp. 52
Accuracy and Researchp. 53
The Computerp. 54
Software Typesp. 56
Software and Formattingp. 56
Computers and the Newsp. 57
Computers in Productionp. 57
Commercials and Announcementsp. 59
Ethical Considerationsp. 61
Lengths and Placement of Commercials and Announcementsp. 62
The IDp. 63
The PSAp. 64
Writing Stylesp. 67
Techniquesp. 68
Audience Analysisp. 69
Familiarization with the Productp. 69
Appealsp. 70
Organization of the Commercial or Announcementp. 78
The Television Storyboardp. 83
Formatsp. 87
The Straight Sellp. 87
The Testimonialp. 90
Humorp. 92
Musicp. 94
The Dramatizationp. 96
Format Combinationsp. 103
Special Considerationsp. 108
Application and Reviewp. 109
News and Sportsp. 111
Newsp. 111
Sources of Newsp. 111
Stylep. 113
Techniquep. 119
Objectivityp. 121
Accuracyp. 123
Personalityp. 124
Organizationp. 124
Formatp. 125
Approachp. 140
Radio: Audiop. 148
Television: Visualsp. 148
Rewritingp. 149
Special Considerationsp. 150
Legal Considerationsp. 151
Sportsp. 154
Types of Sports Programsp. 154
Organizationp. 155
The Live Contestp. 158
Application and Reviewp. 163
Features and Documentariesp. 165
Writing Techniquesp. 168
Formp. 168
Approachp. 169
Processp. 169
Techniquep. 170
The Feature: Applicationp. 171
Documentariesp. 183
Typesp. 183
Point of View (POV)p. 184
Structurep. 189
Biographiesp. 190
Minidocumentariesp. 201
Special Considerationsp. 207
Application and Reviewp. 210
Interviews and Talk Programsp. 211
The Interviewp. 212
Typesp. 212
Preparationp. 213
Researchp. 218
Formatp. 219
Structurep. 223
Techniquep. 225
Production Considerationsp. 225
Format Tipsp. 226
The Entertainment Interviewp. 226
The News Interviewp. 226
Discussion Programsp. 229
Approachp. 229
Typesp. 230
Speechesp. 235
Special Considerationsp. 237
Women's Programsp. 237
Ethnic Programsp. 240
Application and Reviewp. 244
Music, Variety, and Comedyp. 245
Music: Radiop. 246
Format Typesp. 247
Themep. 248
Organization and Techniquep. 251
Music: Televisionp. 255
Variety and Comedyp. 261
Program Typesp. 261
Approach and Organizationp. 262
Comedyp. 263
Application and Reviewp. 270
Corporate, Educational, and Children's Programsp. 271
Corporate Programs Procedurep. 273
Objectivesp. 273
Treatment or Outlinep. 275
Researchp. 275
Productionp. 276
Evaluationp. 276
Writing Techniquesp. 277
Application: Video--Internal Trainingp. 280
Application: Slides and Audio--Internal Trainingp. 310
Application: Video and Film--External Professionalp. 295
Application: Video--Training and Information Seriesp. 301
Application: Video--External Information and Public Relationsp. 319
Formal Education Programsp. 332
Approachp. 332
Techniquesp. 333
Children's Programsp. 338
Approachp. 338
Formatp. 338
Writing Techniquesp. 339
The Manuscriptp. 339
Application and Reviewp. 343
The Playp. 345
Sourcesp. 347
Structurep. 349
Concepts of Playwritingp. 350
Unityp. 351
Plotp. 352
Characterp. 354
Dialoguep. 356
Expositionp. 357
Preparationp. 358
Settingp. 358
Developing the Scriptp. 359
The Treatment, Scenario, or Outlinep. 359
The Script: Analysisp. 361
Play Analysisp. 378
The Filmed Playp. 378
The Taped Playp. 379
Special Play Formsp. 395
The Soap Operap. 395
The Miniseriesp. 397
The Sitcomp. 398
The Cartoonp. 399
Reality Programsp. 399
Special Considerationsp. 407
The Children's Programp. 407
Womenp. 408
Racial and Ethnic Stereotypingp. 408
Problems and Potentialsp. 410
New Mediap. 411
Interactive Techniquep. 415
Approachp. 416
Processp. 417
Techniquep. 419
Televisionp. 419
Radiop. 420
Filmp. 421
Professional Opportunitiesp. 427
Playwritingp. 431
Commercials and Copywritingp. 434
Newsp. 436
Corporate Mediap. 440
The Proposalp. 441
Program Pitchp. 442
Copyrightp. 444
College Preparationp. 445
Glossary of Terms and Abbreviationsp. 449
Selected Readingsp. 457
Indexp. 460
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