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This is PR The Realities of Public Relations

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ISBN-10: 053455962X

ISBN-13: 9780534559625

Edition: 7th 2000

Authors: Doug Newsom, Judy VanSlyke-Duke, Dean Kruckeberg

List price: $122.95
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This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations.
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Book details

List price: $122.95
Edition: 7th
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/9/1999
Binding: Hardcover
Pages: 600
Size: 10.00" wide x 7.75" long x 1.00" tall
Weight: 2.244
Language: English

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass…    

Dr. Dean Kruckeberg, APR, Fellow PRSA, is a tenured full professor in the Department of Communication Studies at the University of North Carolina at Charlotte.Dr. Katerina Tsetsura (2004, Ph.D. in Communication, Purdue U) is an assistant professor in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.