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Strategic Decision Making Multiobjective Decision Analysis with Spreadsheets

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ISBN-10: 0534516920

ISBN-13: 9780534516925

Edition: 1997

Authors: Craig W. Kirkwood

List price: $299.95
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Intended for courses in multiobjective decision analysis or as a supplement to a first course in decision analysis, this text emphasizes practical applications and problem solving. Students learn how to use spreadsheets and other analytical tools in considering such important tradeoffs as cost versus quality and market share versus short-term return on investment.
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Book details

List price: $299.95
Copyright year: 1997
Publisher: Brooks/Cole
Publication date: 7/15/1996
Binding: Paperback
Pages: 352
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.540
Language: English

Making Decisions Strategically
Structuring Objectives
Developing Alternatives
Multiobjective Value Analysis
Thinking About Uncertainty
Decisions with Uncertainty
Multiple Objectives and Uncertainty
Resource Allocation
Multiattribute Preference Theory
Case: Computer Networking Strategy
Scenario Planning for Decision Making
Probability Elicitation Interview
Interdependent Uncertainties
Index