Soap, Sex, and Cigarettes A Cultural History of American Advertising

Name: Soap, Sex, and Cigarettes A Cultural History of American Advertising
Price: 5.6 USD
Availability: InStock
ISBN: 9780534515935

ISBN-10: 0534515932

ISBN-13: 9780534515935

Edition: 1998

Authors: Juliann Sivulka

List price: $99.95

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $5.60

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Book details

List price: $99.95
Copyright year: 1998
Publisher: Wadsworth
Publication date: 3/20/1997
Binding: Paperback
Pages: 464
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English




Historical Overview



1492-1880: The Beginnings



Early American Advertising



1880-1900: Selling the Goods



1900-World War I: The Rise of a Consumer Economy



Modern American Advertising



1920-1929: The Roaring Twenties



1930-1945: The Depression and World War II



1945-1960: The Postwar Boom



Contemporary American Advertising



1960-1975: The Creative Revolution



1975-1990: From Positioning to Image Building



1990s and Beyond: The Media Revolution