Air Transportation A Management Perspective

Name: Air Transportation A Management Perspective
Price: 5.19 USD
Availability: InStock
ISBN: 9780534393847

ISBN-10: 0534393845

ISBN-13: 9780534393847

Edition: 5th 2004 (Revised)

Authors: Alexander T. Wells, John G. Wensveen

List price: $126.95

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Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.

Book details

List price: $126.95
Edition: 5th
Copyright year: 2004
Publisher: Brooks/Cole
Publication date: 7/25/2003
Binding: Hardcover
Pages: 656
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.596
Language: English



Preface



An Introduction To Air Transportation



Aviation: An Overview



Historical Perspective



Air Transportation: Regulators and Associations



The General Aviation Industry



Structure And Economics Of The Airlines



The Airline Industry



Economic Characteristics of the Airlines



Managerial Aspects Of Airlines



Airline Management and Organization



Forecasting Methods



Airline Passenger Marketing



Airline Pricing, Demand, and Output Determination



Air Cargo



Principles of Airline Scheduling



Fleet Planning: The Aircraft Selection Process



Airline Labor Relations



Airline Financing



The International Scene



International Aviation


Appendix: Career Planning in Aviation


Glossary


Index