Air Transportation A Management Perspective
Edition: 5th 2004 (Revised)
List price: $126.95
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Description: Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $126.95
Copyright year: 2004
Publication date: 7/25/2003
Size: 7.50" wide x 9.25" long x 1.25" tall
|An Introduction To Air Transportation|
|Aviation: An Overview|
|Air Transportation: Regulators and Associations|
|The General Aviation Industry|
|Structure And Economics Of The Airlines|
|The Airline Industry|
|Economic Characteristics of the Airlines|
|Managerial Aspects Of Airlines|
|Airline Management and Organization|
|Airline Passenger Marketing|
|Airline Pricing, Demand, and Output Determination|
|Principles of Airline Scheduling|
|Fleet Planning: The Aircraft Selection Process|
|Airline Labor Relations|
|The International Scene|
|Appendix: Career Planning in Aviation|