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Simulation Modeling Using @Risk

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ISBN-10: 053438059X

ISBN-13: 9780534380595

Edition: 2nd 2001

Authors: Wayne L. Winston

List price: $199.95
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With its understandable explanations of Monte Carlo and step-by-step instructions for Microsoft Excel, Lotus, and @Risk software, this text/software package offers both the instruction and the practice students need to begin solving complex business problems. It is designed for use as the primary learning tool in a short business simulation course (for advanced undergraduate and MBA students), or as a supplement to courses in investments, corporate finance, management science, marketing strategy, operations management, and actuarial science.
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Book details

List price: $199.95
Edition: 2nd
Copyright year: 2001
Publisher: Brooks/Cole
Publication date: 11/3/2000
Binding: Mixed Media
Pages: 230
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and the recipient of more than 30 teaching awards. For the past 20 years, Wayne has also taught Fortune 500 companies how to use Excel to make smarter business decisions. He has written 15 books on Excel, management science, and mathematics in sports.

What Is Simulation?
Actual Applications of Simulation
What's Ahead?
Simulation Models Versus Analytic Models
Random Numbers--The Building Blocks of Simulation
Problems
Using Spreadsheets to Perform Simulations
The Newsvendor Problem
Finding a Confidence Interval for Expected Profit
How Many Trials Do We Need?
Determination of the Optimal Order Quantity
Using Excel Data Tables to Repeat a Simulation
Performing the Newsvendor Simulation with the Excel Random Number Generator
Problems
An Introduction to @RISK
Simulating the Newsvendor Example with @RISK
Explanation of Statistical Results
Conclusions
Generating Normal Random Variables
Simulating Normal Demand with @RISK
Using the Graph Type Icons
Placing Target Values in the Statistics Output
Estimating the Mean and Standard Deviation of a Normal Distribution
Problems
Applications of Simulation to Corporate Financial Planning
Using the Triangular Distribution to Model Sales
Sensitivity Analysis with Tornado Graphs
Sensitivity Analysis with Scenarios
Alternative Modeling Strategies
Problems
Simulating a Cash Budget
Cash Budgeting
Problems
A Simulation Approach to Capacity Planning
Wozac Capacity Example
Problems
Simulation and Bidding
Uniform Random Variables
A Bidding Example
Problems
Deming's Funnel Experiment
Simulating Rule 1 (Don't Touch That Funnel!)
Simulating Rule 2
Comparison of Rules 1-4
Lesson of the Funnel Experiment
Mathematical Explanation of the Funnel Experiment
Problems
The Taguchi Loss Function
Using @RISK to Quantify Quality Loss
Problems
The Use of Simulation in Project Management
The Widgetco Example
Estimating Probability Distribution of Project Completion Time
Determining the Probability That an Activity Is Critical
The Beta Distribution and Project Management
Problems
Simulating Craps (and Other Games)
Simulating Craps
Confidence Interval for Winning at Craps
Problems
Using Simulation to Determine Optimal Maintenance Policies
Example 14.1
Problems
Using the Weibull Distribution to Model Machine Life
Simulating Equipment Replacement Decisions
Problems
Simulating Stock Prices and Options
Modeling the Price of a Stock
Estimating the Mean and Standard Deviation of Stock Returns from Historical Data
What Is an Option?
Pricing a Call Option
Pricing a European Call Option with @RISK
Analyzing a Portfolio of Investments
Simulating Portfolio Return
Problems
Pricing Path-Dependent and Exotic Options
Pricing a Path-Dependent Option
Problems
Using Immunization to Manage Interest Rate Risk
Duration
Convexity
Immunization Against Interest Rate Risk
Immunization Using Solver
Better Models for Interest Rate Risk
Problems
Hedging with Futures
Hedging with Futures: The Basics
Modeling Futures Risk with @RISK
Problems
Modeling Market Share
Market Share Simulation
Is Advertising Worthwhile?
Advertising Effectiveness
To Coupon or Not to Coupon?
Should Coke Give Out Coupons?
Problems
Generating Correlated Variables: Designing a New Product
Example 21.1
Problems
Simulating Sampling Plans with the Hypergeometric Distribution
Simulating a Sampling Plan
Problems
Simulating Inventory Models
Simulating a Periodic Review Inventory System
Problems
Simulating a Single-Server Queuing System
Queuing Simulation in @RISK
Estimating the Operating Characteristics of a Queuing System
Problems
Index