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Business Research for Decision Making

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ISBN-10: 0534373976

ISBN-13: 9780534373979

Edition: 5th 2000

Authors: Wayne R. Davis, Duane L. Davis

List price: $180.95
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Book details

List price: $180.95
Edition: 5th
Copyright year: 2000
Publisher: Brooks/Cole
Publication date: 8/11/1999
Binding: Hardcover
Pages: 624
Weight: 2.398
Language: English

Scientific Inquiry's Role in Decision Making
The Role of Business Research in the Decision Making Process
Overview
The Nature of Decision Making
The Role of Research in Decision Making
The Manager-Researcher Relationship
Plan of the Book
Summary
Discussion Questions
Notes
Suggested Reading
Scientific Inquiry
Overview
Definitions
Methods of Theory Construction
Relevance of Science in Business Research
State of the Art in Business Research
Summary
Discussion Questions
Notes
Suggested Reading
Beginning the Research Process
Secondary Data Collection in Business Inquiry
Overview
Secondary Data in Business Research
Development of a Search Strategy
The Internet
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Problem and Proposal Development and Management
Overview
Problem Identification and Formulation
Proposal Development
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: Methods of Assessing the Value of Research Information
Research Design
Fundamentals of Research Design
Overview
The Nature of Research Design
Error Reduction Through Design
Major Types of Designs
Specific Design Configurations
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: Advanced Experimental Designs
Foundations of Measurement
Overview
The Nature of Measurement
Levels of Measurement
Evaluation of Measurement Scales
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Scaling and Instrument Design
Overview
The Nature of Instrument Design
Scale Development
Instrument Design
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Sampling Design
Overview
The Nature of Sampling
An Introduction to the Philosophy of Sampling
Sample Designs
Practical Considerations in Sampling
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: A Computational Example Illustrating the Properties of the Central Limit Theorem
Notes
Primary Data Collection (PDC)
PDC Using Survey Instruments
Overview
The Nature of Primary Data Collection (PDC)
Active PDC Using Survey Instruments
PDC Vendors
Panel Vendors
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques
Overview
Nature and Uses of Qualitative Research
Passive PDC Using Observation
Active PDC Using Qualitative Research Techniques
Qualitative Research Vendors
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Analytical Procedures
Planning for Data Analysis
Overview
Planning Issues
Selecting the Appropriate Analytical Software or Online Research Supplier
The Preanalytical Process
Basic Analytical Framework for Business Research
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Model Building and the Data Analysis Process
Overview
Role Modeling
Types and Characteristics of Models
Selected a Model Solution Technique
An Example of Model Construction, Solution, and Use
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Basic Analytical Methods
Overview
Classification of Analytical Methods by Purpose
Exploratory Data Analysis
Basic Methods of Assembling Association
Basic Methods of Assessing Differences
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: Additional Basic Analytical Techniques
Analysis of Variance and Regression Techniques
Overview
The Nature of Variance Decomposition
Linear Models
Nonparametric ANOVA
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: The Use of Dummy and Effect Coding to Examine Group Differences Using Multiple Linear Regression
Advanced Multivariate Analysis
Overview
Introduction to Multivariate Analysis
Selection of a Multivariate Technique
Analysis of Dependency
Analysis of Interdependency
Comment on Multivariate Techniques
Summary
Discussion Questions
Notes
Suggested Reading
Research Reporting and Evaluation
Ethical Considerations in Business Research
Overview
Ethical Issues in Business Research
Ethical Issues in a High Technology Environment
Codes of Ethics
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
Appendix: Excerpts from the ICC/ESOMAR International Code of Marketing and Social Research Practice
Research Reporting
Overview
Written Research Reports
Oral Presentations
Research Evaluation
Communication Challenges in the Future
Managerial Considerations
Summary
Discussion Questions
Notes
Suggested Reading
A Practitioner's Guide to Secondary Business Information Sources
Overview
Research Guides and Bibliographies
Encyclopedias, Directories, Dictionaries, and Handbooks
Indexes
Statistical Sources
References for Individual Companies
Other Sources: International Business
A Note on the Standard Industrial Classification (SIC) and the North American Industry Classifications System (NAICS)
Selected Statistical Tables
Areas Under the Normal Curve
Distribution of t
F Distribution
Distribution of x squared
Index