Survey Research Methods

ISBN-10: 0534126723

ISBN-13: 9780534126728

Edition: 2nd 1990 (Revised)

Authors: Earl R. Babbie

List price: $245.95
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Book details

List price: $245.95
Edition: 2nd
Copyright year: 1990
Publisher: Wadsworth
Publication date: 2/5/1990
Binding: Paperback
Pages: 395
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English

Earl R. Babbie graduated from Harvard University before enlisting in the U.S. Marine Corps. He received his Ph.D. from the University of California, Berkeley, and began teaching shortly thereafter. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including the bestselling THE PRACTICE OF SOCIAL RESEARCH.

The Scientific Context Of Survey Research
The Logic of Science
The Traditional Perspective
The Debunking of Science
Science in Practice
What is Science?
Science and Social Science
The Search for Social Regularities
The Characteristics of Social Science
Methods of Social Scientific Research
Survey Research as a Method of Social Science
A Brief History of Survey Research
The Scientific Characteristics of Survey Research
A Comparison of Survey and Other Methods
Is Survey Research Really Scientific?
Survey Research Design
Types of Study Design
Purposes of Survey Research
Units of Analysis
Basic Survey Designs
Variations on Basic Designs
Choosing the Appropriate Design
The Logic of Survey Sampling
The Logic of Probability Sampling
Sampling Concepts and Terminology
Probability Sampling Theory and Sampling
Distribution
Populations and Sampling Frames
Types of Sampling Designs
Disproportionate Sampling and Weighting
Nonprobability Sampling
Nonsurvey Uses of Sampling Methods
Examples of Sample Designs
Sampling University Students
Sampling Medical School Faculty
Sampling Episcopal Churchwomen
Sampling Oakland Households
Conceptualization and Instrument Design
Logic of Conceptualization
An Operationalization Framework
Types of Data
Levels of Measurement
Guides to Question Construction
Measurement Quality
General Questionnaire Format
Ordering Questions in a Questionnaire
Instructions
Reproducing the Questionnaire
Index and Scale Construction
Indexes Versus Scales
Index Construction
Scale Construction
Typologies
Data Collection
Self-Administered Questionnaires
Mail Distribution and Return
Postal Options and Relative Costs
Monitoring Returns
Follow-up Mailings
Acceptable Response Rates
A Case Study
Interview Surveys
Imporance of Interviewer
General Rules for Interviewing
Interviewer Training
The Interviewing Operation
Data Processing
Computers in Survey Research
Coding
Codebook Construction
Coding and Data Entry Options
Precoding for Data Entry
Data Cleaning
Pretests and Pilot Studies
Conducting Pretests
Conducting Pilot Studies
Evaluating Pretests and Pilot Studies
Survey Research Analysis
The Logic of Measurement and Association
The Traditional Image
The Interchangeability of Indexes
Implications
Constructing and Understanding Tables
Univariate Analysis
Subgroup Descriptions
Bivariate Analysis
Multivariate Analysis
The Elaboration Model
History of the Elaboration Model
The Elaboration Paradigm
Elaboration and Ex Post Facto Hypothesizing
Social Statistics
Descriptive Statistics
Inferential Statistics
Advanced Multivariate Techniques
Regression Analysis
Path Analysis
Factor Analysis
Analysis of Variance
Discriminant Analysis
Log-Linear Models
The Reporting of Survey Research
Some Basic Considerations
Organization of the Reports
Guidelines for Reporting Analysis
Survey Research In Social Context
The Ethics of Survey Research
Voluntary Participation
No Harm to Respondents
Anonymity and Confidentiality
Identifying Purpose and Sponsor
Analysis and Reporting
A Professional Code of Ethics
Ethics -- Relevant Illustrations
The Informed Survey Research Consumer
Research Design
Measurement
Sampling
Data Analysis
Data Reporting
Appendices
Table of Random Numbers
Estimated Sampling Error for a Binomial (95% Confidence Level)
Distribution of Chi Square
Normal Curve Areas
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