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| Preface | |
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| Introduction | |
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| Reaching for the ground | |
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| The dangers of deliberate planning | |
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| Take care of the pennies�: strategy from the 'bottom up' | |
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| Strategy through self-cultivation | |
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| The limits of designed strategic intervention | |
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| The word is not nice | |
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| Rediscovering strategy without design | |
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| Spontaneous order: the roots of strategy emergence | |
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| Heraclitus, Lao Tzu and the ever-changing world order | |
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| The Scottish Enlightenment | |
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| Bastiat and the seen/unseen orders | |
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| Carl Menger and the phenomenon of money | |
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| Friedrich Hayek and 'spontaneous order' | |
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| Open source | |
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| Complexity, emergence and self-organization | |
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| Economic agency and steps to ecological awareness | |
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| The observer and the observed | |
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| Agency and methodological individualism | |
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| Entitative thinking and the 'fallacy of misplaced concreteness' | |
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| Economic agency | |
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| The dangers of decontextualized thinking | |
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| The credit crisis, 2008 | |
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| The case of UBS | |
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| Towards 'system wisdom' | |
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| Reconceptualizing agency, self-interest and purposive action | |
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| Human agency revisited | |
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| True and false individualism | |
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| Forms of knowledge: episteme, technē and phronesis | |
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| From purposeful to purposive action | |
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| The 'practice turn' in strategy research | |
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| Henri Bergson and intuition | |
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| Duration, process and creativity | |
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| Process and practice in strategy research | |
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| Weak individualism and the primacy of social practices | |
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| The practice turn and the documenting of strategy-in-practice | |
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| Building and dwelling: two ways of understanding strategy | |
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| Building and dwelling | |
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| Engaging with the world | |
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| Dwelling and the Gothic sensibility | |
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| Heidegger revisited | |
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| Expressing thought | |
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| Strategy as 'wayfinding' | |
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| Strategic positioning and navigation | |
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| Knowing as we go: mapping, map-making and map-using | |
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| The Phillips machine | |
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| The active nature of perception | |
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| Graeme Obree: the case of a bricoleur | |
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| Wayfinding the Google way | |
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| The silent efficacy of indirect action | |
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| Direct and indirect approaches to strategy | |
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| The downsides of spectacular strategic interventions | |
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| Mētis as spontaneous indirect action | |
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| The strategy of indirectness | |
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| Towards a strategic blandness | |
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| Epilogue: Negative capability | |
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| Notes | |
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| Index | |