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Global Competitive Strategy

ISBN-10: 0521880815

ISBN-13: 9780521880817

Edition: 2007

Authors: Daniel F. Spulber

List price: $74.99
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Description:

Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
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Book details

List price: $74.99
Copyright year: 2007
Publisher: Cambridge University Press
Publication date: 7/2/2007
Binding: Hardcover
Pages: 306
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 1.496
Language: English

Introduction : the global challenge
The global mosaic
Global strategic analysis
Global competitive advantage
Global competitive strategy
Global investment strategy : choosing the best mix of transactions and investment
The global business organization
Lenovo : entering global competition
Cemex : making global markets
Dairy Farm : regional retail strategy
Danone : organizing for global competition