Global Competitive Strategy
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Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
Copyright year: 2007
Publisher: Cambridge University Press
Publication date: 7/2/2007
Size: 6.75" wide x 9.50" long x 0.75" tall
|Introduction : the global challenge|
|The global mosaic|
|Global strategic analysis|
|Global competitive advantage|
|Global competitive strategy|
|Global investment strategy : choosing the best mix of transactions and investment|
|The global business organization|
|Lenovo : entering global competition|
|Cemex : making global markets|
|Dairy Farm : regional retail strategy|
|Danone : organizing for global competition|