Skip to content

Global Competitive Strategy

Spend $50 to get a free DVD!

ISBN-10: 0521880815

ISBN-13: 9780521880817

Edition: 2007

Authors: Daniel F. Spulber

Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. Four extended case studies are included.
Customers also bought

Book details

Copyright year: 2007
Publisher: Cambridge University Press
Publication date: 7/2/2007
Binding: Hardcover
Pages: 306
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 1.496
Language: English

Introduction : the global challenge
The global mosaic
Global strategic analysis
Global competitive advantage
Global competitive strategy
Global investment strategy : choosing the best mix of transactions and investment
The global business organization
Lenovo : entering global competition
Cemex : making global markets
Dairy Farm : regional retail strategy
Danone : organizing for global competition