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Regional Multinationals MNEs and Global Strategic Management

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ISBN-10: 0521842654

ISBN-13: 9780521842655

Edition: 2004

Authors: Alan M. Rugman

List price: $100.00
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Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
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Book details

List price: $100.00
Copyright year: 2004
Publisher: Cambridge University Press
Publication date: 1/3/2005
Binding: Hardcover
Pages: 290
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.584
Language: English

List of figures
List of tables
Key themes of this book
The empirical contribution of the book
The regional sales data in the book
The regional and global case studies in the book
Summary of this book
Regional multinationals: the data
The intra-regional nature of the world's largest firms
Intra-regional sales by industry categorization
Intra-regional sales by region
Updated data
Two regional strategy frameworks
Basic analysis of regionalization
The CSA/FSA matrix
The regional matrix
Matrix strategies of large MNEs
The integration/responsiveness matrix
The regional strategy matrix
Examples of the regional strategy matrix
Appendix to chapter 3
Regional and global strategies of multinational enterprises
The triad power concept
Empirical analysis of triad power
The meaning of regional strategies
Implications for new analysis
Retail multinationals and globalization
Empirical evidence
The home-triad base of MNE retail activity
Banking multinationals
Barriers to global expansion in the banking industry
Size and international scope
Pharmaceutical and chemical multinationals
Barriers to global strategy in the pharmaceutical industry
Case studies
Automotive multinationals
Barriers to global expansion in the automotive industry
Profiles of leading multinational enterprises
Home-region cases
Bi-regional cases
Global cases
Host-region cases
"Near miss" global cases
Analysis of the regional and global strategies of large firms
The regional matrix and the large firms
A model of multi-regional strategy and structure
Regional organizations: strategy and structure
A regional, not a transnational solution
Revisiting the transnational solution cases
Regional multinationals and government policy
Regional, not global, business and trade agreements
Regional economic determinism in the triad
Security and regional US energy supply
Implications of regionalization for business-government relations
Regional multinationals: the new research agenda
Regionalization and new theory
Regional or global theory
Implications for MNE theory
Implications of regionalization for business strategy
Implications of regionalization for society
The regional data are robust
The 500 companies with triad percent sales, alphabetical, 2001
Company notes
Case references
Academic references
Author index
General index