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English for Business Studies Student's Book A Course for Business Studies and Economics Students

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ISBN-10: 0521743419

ISBN-13: 9780521743419

Edition: 3rd 2010 (Revised)

Authors: Ian MacKenzie

List price: $50.95
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Description:

This best selling course has been thoroughly revised to meet the needs of today's business and economics students. English for Business Studies Third Edition reflects recent changes in the world's business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers…    
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Book details

List price: $50.95
Edition: 3rd
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 4/1/2010
Binding: Paperback
Pages: 191
Size: 7.50" wide x 10.00" long x 0.50" tall
Weight: 1.034
Language: English

Thanks
Introduction to the learner
Map of the book
Management
Management
Work and motivation
Company structure
Managing across cultures
Recruitment
Women in business
Production
The different sectors of the economy
Production
Logistics
Quality
Marketing
Products
Marketing
Advertising
Finance
Banking
Venture capital
Bonds
Stocks and shares
Derivatives
Accounting and financial statements
Market structure and competition
Takeovers
Economics
Government and taxation
The business cycle
Corporate social responsibility
Efficiency and employment
Exchange rates
International trade
Economics and ecology
Role cards
Audio scripts
How to give a good presentation
Writing emails, letters and reports
Acknowledgements