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Designing Effective Web Surveys

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ISBN-10: 0521717949

ISBN-13: 9780521717946

Edition: 2008

Authors: Mick Couper, Mick P. Couper

List price: $80.99
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Description:

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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Book details

List price: $80.99
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 9/1/2008
Binding: Paperback
Pages: 416
Size: 6.97" wide x 9.25" long x 0.87" tall
Weight: 2.024
Language: English

#60;p#62;Robert M. Groves, PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland. #60;/p#62;#60;p#62;Floyd J. Fowler, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston. #60;p#62;Mick P. Couper, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland. #60;p#62;James M. Lepkowski, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the…    

Acknowledgments
Preface
Acronyms and Abbreviations
The Importance of Design for Web Surveys
The Basic Building Blocks
Going Beyond the Basics: Visual and Interactive Enhancements to Web Survey Instruments
General Layout and Design
Putting the Questions Together to Make an Instrument
Implementing the Design
References
Author Index
Subject Index