International Business Strategy Rethinking the Foundations of Global Corporate Success

Name: International Business Strategy Rethinking the Foundations of Global Corporate Success
Price: 4.06 USD
Availability: InStock
ISBN: 9780521681117

ISBN-10: 0521681111

ISBN-13: 9780521681117

Edition: 2008

Authors: Alain Verbeke

List price: $80.00

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Description:

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including…

Book details

List price: $80.00
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 1/15/2009
Binding: Paperback
Pages: 499
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.332
Language: English



Introduction



Core Concepts



Conceptual foundations of international business strategy



The critical role of firm-specific advantages



The nature of home country location advantages



The problem with host country location advantages



Combining firm-specific advantages and location advantages in an MNE network



Functional Issues



International innovation



International sourcing and production



International finance



International human resource management



International marketing



Dynamics of Global Strategy



Entry mode dynamics 1: foreign distributors



Entry mode dynamics 2: strategic alliance partners



Entry mode dynamics 3: merger partners



The role of emerging economies



International strategies of corporate social responsibility



International strategies of environmental sustainability


Conclusion: the true foundations of global corporate success


Appendix: suggested additional readings