Alex (Sandy) Pentland is a leader in organizational engineering, mobile information systems, and computational social science. He directs the MIT Media Lab's Digital Life Consortium, a group of more than twenty multinational corporations exploring new ways to innovate, and is Founder of MIT's Legatum Center for Development and Entrepreneurship, established to support aspiring entrepreneurs in emerging markets. In 1997, Newsweekmagazine named him one of the 100 Americans likely to shape the century.