How Voters Decide Information Processing During Election Campaigns

Name: How Voters Decide Information Processing During Election Campaigns
Price: 5.7 USD
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ISBN: 9780521613064

ISBN-10: 052161306X

ISBN-13: 9780521613064

Edition: 2006

Authors: Richard R. Lau, David P. Redlawsk, James H. Kuklinski, Dennis Chong

List price: $39.99

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Description:

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the…

Book details

List price: $39.99
Copyright year: 2006
Publisher: Cambridge University Press
Publication date: 6/26/2006
Binding: Paperback
Pages: 366
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.100
Language: English

David P. Redlawsk is professor of political science and director of the Eagleton Center for Public Interest Polling at Rutgers University. Caroline J. Tolbert is professor of political science at the University of Iowa. Todd Donovan is professor of political science at Western Washington University.



List of Tables and Figures


Acknowledgments



Theory and Methods



Introduction



A New Theory of Voter Decision Making



Studying Voting as a Process



What Is Correct Voting?



Information Processing



What Voters Do - A First Cut



Individual Differences in Information Processing



Campaign Effects on Information Processing



Politics



Evaluating Candidates



Voting



Voting Correctly



Political Heuristics



Conclusion



A Look Back and a Look Forward



Detailed Examples of Decision Strategies in Action



How the Dynamic Information Board Works



Overview of Experimental Procedures



Detailed Decision Scripts



Calculating the On-line Evaluation Counter


References


Index