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Acknowledgments | |
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Introduction: Singing from the Same Hymnbook: Party Cohesion in the Media | |
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Talking Out of the Same Sides of Their Mouths | |
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Chapter-by-Chapter Overview | |
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�McParty�: Cohesion and the Party �Brand Name� | |
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Man Bites President: The Mediation of Partisan Communication | |
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Breaking the �Eleventh Commandment�: Party Cohesion in Presidential News | |
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Life in the Shadows: The President's Legislative Party as Newsmaker | |
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When Politicians Attack: The Political Implications of Partisan Conflict in the Media | |
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With Enemies Like These: The Silver Lining of Divided Government | |
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Conclusion: Uncircling the Firing Squad: Party Cohesion in a New Media Era | |
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�McParty�: Cohesion and the Party �Brand Name� | |
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Introduction: �Branding� the Republican Party | |
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Parties, American-Style | |
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What Is a Brand Name? | |
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How Are Valuable Brand Names Fostered? | |
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Simplicity | |
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Consistency | |
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Authenticity | |
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Connection to Audience Aspirations | |
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General Threats to Brand Names | |
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Specific Threats to Party Brand Names | |
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Strategies for Controlling �Agency Losses� to the Brand Name | |
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Institutions as Brand-Aids | |
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Controlling Agency Loss at McDonald's | |
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Controlling Agency Loss within Parties | |
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Conclusion | |
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Man Bites President: The Mediation of Partisan Communication | |
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Introduction | |
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Politicians and the News Media | |
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What Is Newsworthy? | |
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Novelty | |
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Conflict | |
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Balance | |
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Authority | |
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On Message: A Typology of Partisan Messages | |
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Putting It Together: Building Stories from Messages | |
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Narrowing the Scope: President-Initiated News | |
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Congress: The Greek Chorus of Presidential News | |
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Making the Choice: Selecting Congressional Responses to Presidential News | |
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Implications of the Novelty Axiom | |
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Implications of the Conflict Axiom | |
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Implications of the Balance Axiom | |
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Implications of the Authority Axiom | |
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Analysis and Hypotheses | |
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A Two-Factor Model of News Content | |
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Conclusion | |
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Breaking the �Eleventh Commandment�: Party Cohesion in Presidential News | |
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Introduction | |
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The Dependent Variable: Praise or Criticism of the President in the News | |
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Solutions | |
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CMPA Dataset | |
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Baum and Groeling Data | |
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Hypothesis Testing | |
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Analysis | |
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Inferring Rhetorical Support from Legislative Support | |
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Inferring Presidential-Party Support from Presidential Popularity | |
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Changing Standards of Newsworthiness | |
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Conclusion | |
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Life in the Shadows: The President's Legislative Party as Newsmaker | |
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Introduction | |
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Literature on Congressional News | |
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Building the Brand Name | |
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Pursuit of Majority Control | |
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Ideological Bonds | |
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Legislative Party Communication Institutions | |
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Message Success and Failure in the Legislative Parties | |
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Congressional Stories | |
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Choosing Stories for a Broadcast | |
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Congress-Initiated Stories in the News | |
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Who Can Initiate Congressional Stories? | |
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Who Can Initiate Congressional Self-Praise? | |
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Verbatim Transcript Search | |
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Who Responds to Congressional News? | |
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Conclusion | |
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When Politicians Attack: The Political Implications of Partisan Conflict in the Media | |
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Introduction | |
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Cheap Talk? | |
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Hypothesis Test #1: Aggregate Analysis, Baum and Groeling Data | |
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Dependent Variables | |
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Control Variables | |
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Explanatory Variables | |
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Base-Model Results | |
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Fully Specified Model Results | |
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Analysis | |
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Hypothesis Test #2: Aggregate Analysis, CMPA Data | |
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Base-Model Results | |
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Fully Specified Model Results | |
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Analysis | |
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Overall Aggregate Results Discussion | |
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Experiments | |
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Experiment #1: Costly Credibility for Independent Viewers | |
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Experiment #2: All Messages, All Partisan Groups | |
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Overall Experimental Results Discussion | |
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Conclusion | |
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With Enemies Like These: The Silver Lining of Divided Government | |
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Introduction: Beware of Charging RINOs | |
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Political Science and Party Government | |
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Divided Control of Government and Public Support | |
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A Practical Preference for Divided Government? | |
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Does Unified Government Enhance Legislative Success? | |
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Fighting Over the Steering Wheel | |
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Divided Government as an �Ironclad Alibi� | |
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Divided Government and Unified Party Communication | |
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Divided Government and a �Conspiracy of Incumbents� | |
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Conclusion: Keeping One's Enemies Closer | |
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Conclusion: Uncircling the Firing Squad: Party Cohesion in a New Media Era | |
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Introduction | |
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Two Factors, Revisited | |
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Making Party Messages More Cohesive | |
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Controlling Message Distribution | |
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The Partisan Press Is Dead. Long Live the Partisan Press | |
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Back to the Future | |
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Self-Selected Sources and Seeing No Evil | |
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Closing Thoughts | |
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References | |
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Index | |