Business of Healthcare Innovation
List price: $59.00
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Description: Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $59.00
Copyright year: 2005
Publisher: Cambridge University Press
Publication date: 8/25/2005
Size: 7.00" wide x 10.00" long x 1.00" tall
|List of figures|
|List of contributors|
|The business of healthcare innovation in the Wharton School curriculum|
|The life sciences|
|The pharmaceutical sector|
|The biotechnology sector - therapeutics|
|Biotechnology business and revenue models: the dynamic of technological evolution and capital market ingenuity|
|Mergers, acquisitions, and the advantages of scale in the pharmaceutical sector|
|Devices and information technologies|
|The medical device sector|
|The healthcare information technology sector|
|Healthcare innovation across sectors: convergences and divergences|