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Networks, Crowds, and Markets Reasoning about a Highly Connected World

ISBN-10: 0521195330

ISBN-13: 9780521195331

Edition: 2010

Authors: David Easley, Jon Kleinberg

List price: $64.99
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Book details

List price: $64.99
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 7/19/2010
Binding: Hardcover
Pages: 744
Size: 7.25" wide x 10.50" long x 1.25" tall
Weight: 2.750
Language: English

David Easley is the Henry Scarborough Professor of Social Science and a Professor of Economics at Cornell University. He was previously an Overseas Fellow of Churchill College, Cambridge. His research is in the fields of economics, finance, and decision theory. In economics, he focuses on learning, wealth dynamics, and natural selection in markets. In finance, his work focuses on market microstructure and asset pricing. In decision theory, he works on modeling decision making in complex environments. He is a Fellow of the Econometric Society and a member of the NASDAQ-OMX Economic Advisory Board.

Overview
Graph Theory and Social Networks:
Graphs
Strong and weak ties
Networks in their surrounding contexts
Positive and negative relationships
Game Theory:
Games
Evolutionary game theory
Modeling network traffic using game theory
Auctions
Markets and Strategic Interaction in Networks:
Matching markets
Network models of markets with intermediaries
Bargaining and power in networks
Information Networks and the World Wide Web:
The structure of the Web
Link analysis and Web search
Sponsored search markets
Network Dynamics: Population Models:
Information cascades
Network effects
Power laws and rich-get-richer phenomena
Network Dynamics: Structural Models:
Cascading behavior in networks
The small-world phenomenon
Epidemics
Institutions and Aggregate Behavior:
Markets and information
Voting
Property