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Wall Street to Main Street Charles Merrill and Middle-Class Investors

ISBN-10: 0521027799

ISBN-13: 9780521027793

Edition: 2006

Authors: Edwin J. Perkins

List price: $56.00
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Description:

Wall Street to Main Street: Charles Merrill and Middle-Class Investors focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century. He was the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the middle class across the United States. Opening more than 100 branch offices across the nation by 1950, his firm solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure. Edwin Perkins is a professor of history and an expert on the development of American financial services. Author of five books and several journal articles, Professor Perkins has testified before the U.S. Congress about proposed reforms to U.S. financial laws.
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Book details

List price: $56.00
Copyright year: 2006
Publisher: Cambridge University Press
Publication date: 11/2/2006
Binding: Paperback
Pages: 308
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English

Edwin J. Perkins is Professor of History at the University of Southern California.

Introduction
The return to Wall Street
Growing up in Florida
A Northern education
The lure of New York
Off to a flying start
The booming twenties
The Safeway decade
Reform on Wall Street
Third career: new strategies on Wall Street
Testing new strategies: the war years
Sharing power with Win Smith
The postwar years, 1945-1950
Last years at the helm, 1951-1956
Merrill's legacy
Epilogue: Merrill Lynch in the 1990s
Appendix
Bibliography
Index