Orange Empire California and the Fruits of Eden

Name: Orange Empire California and the Fruits of Eden
Price: 18.01 USD
Availability: InStock
ISBN: 9780520251670

ISBN-10: 0520251679

ISBN-13: 9780520251670

Edition: 2005

Authors: Doug Sackman, Douglas Cazaux Sackman

List price: $33.95

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This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export--the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry--how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in…

Book details

List price: $33.95
Copyright year: 2005
Publisher: University of California Press
Publication date: 3/20/2007
Binding: Paperback
Pages: 401
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 1.122
Language: English



List of Illustrations


Acknowledgements


Prologue: An Allegory of California



Fabricating Eden


Introduction



Manifesting the Garden



A Cornucopia of Invention



Pulp Fiction: The Sunkist Campaign



Work in the Garden


Introduction



The Fruits of Labor



"The Finished Products of Their Environment"



Reclaiming Eden


Introduction



A Jungle of Representation: The EPIC Campaign versus Sunkist



A Record of Eden's Erosion



"A Profit Cannot Be Taken from an Orange": Steinbeck's Case for Environmental Justice


Epilogue: By Their Fruits Ye Shall Know Them


Notes


Select Bibliography


Index