Seducing the French The Dilemma of Americanization

Name: Seducing the French The Dilemma of Americanization
Price: 4.65 USD
Availability: InStock
ISBN: 9780520206984

ISBN-10: 0520206983

ISBN-13: 9780520206984

Edition: 1993

Authors: Richard F. Kuisel

List price: $31.95

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When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought…

Book details

List price: $31.95
Copyright year: 1993
Publisher: University of California Press
Publication date: 1/27/1997
Binding: Paperback
Pages: 293
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 0.330
Language: English

Richard F. Kuisel holds a joint appointment at the BMW Center for German and European Studies and in the History Department at Georgetown University. His books include "Seducing the French: The Dilemma of Americanization"




Anti-Americanism and National Identity



The New American Hegemony: The French and the Cold War



Yankee Go Home: The Left, Coca-Cola, and the Cold War



The Missionaries of the Marshall Plan



The American Temptation: The Coming of Consumer Society



The Gaullist Exorcism: Anti-Americanism Encore



The American Challenge: Dollars and Multinationals



Detente: Debating America in the 1960s



Vive l'Amerique: An Epilogue from 1970 to Euro Disneyland



Reflections: The French Face Americanization


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