Goodvertising Creative Advertising That Cares

Name: Goodvertising Creative Advertising That Cares
Availability: OutOfStock
ISBN: 9780500516263

ISBN-10: 050051626X

ISBN-13: 9780500516263

Edition: 2012

Authors: Thomas Kolster

List price: $29.95

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Description:

Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand’s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters—Transparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitment—it both inspires through greatwork and explains the principles…

Book details

List price: $29.95
Copyright year: 2012
Publisher: Thames & Hudson, Limited
Publication date: 9/17/2012
Binding: Hardcover
Pages: 256
Size: 8.90" wide x 11.30" long x 1.10" tall
Weight: 3.850
Language: English

Thomas Kolster, founder of the creative agency Inkognito, is a Danishmedia and advertising strategist and the recipient of several internationalawards .