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Public Relations Writing Form and Style

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ISBN-10: 0495566764

ISBN-13: 9780495566762

Edition: 8th 2008

Authors: Doug Newsom, Jim Haynes

List price: $212.95
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Description:

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers.…    
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Book details

List price: $212.95
Edition: 8th
Copyright year: 2008
Publisher: Wadsworth
Publication date: 9/4/2007
Binding: Paperback
Pages: 480
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.628
Language: English

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass…    

Jim Haynes is the director of research, senior consultant and a member of the Board of Directors of QuickSilver Interactive Group, Inc. of Dallas, Texas. He also is an adjunct professor at UNT, where he teaches public relations writing. Accredited in Public Relations (APR), he is a member of Public Relations Society of America's College of Fellows and is a Certified Records Manager. He served on the Public Relations Society of America (PRSA) national Board of Directors and the Universal Accreditation Board, responsible for accreditation for Public Relations Society of America PRSA and eight other participating organizations. Former assistant dean in the College of Communication at The…    

PR Writing: Role and Responsibility
Public Relations and the Writer
Ethical and Legal Responsibilities of the PR Writer
Persuasion
Research for the Public Relations Writer
The Public Relations Planning Process
Writing Principles
Writing to Clarify and Simplify the Complex: Style and Content
Grammar, Spelling and Punctuation
Writing for Select Publics
Email, Memos, Letters, Reports and Proposals
Writing for Mass Media Publics
News Releases for Print Media
News for Broadcasting
Features for Print and Broadcasting
Message Design Concepts
Writing Advertising Copy
Writing for a Media Mix
Writing for the Internet
Media Kits and Media Pitches
Speeches and Other Presentations
Newsletters
Brochures
Magazines and Annual Reports
Crisis Communication
Readability Formulas
Copy Fitting