Media Programming Strategies and Practices

Name: Media Programming Strategies and Practices
Price: 5.36 USD
Availability: InStock
ISBN: 9780495500537

ISBN-10: 0495500534

ISBN-13: 9780495500537

Edition: 8th 2009

Authors: Susan Tyler Eastman, Douglas A. Ferguson

List price: $249.95

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Description:

Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or…

Book details

List price: $249.95
Edition: 8th
Copyright year: 2009
Publisher: Wadsworth
Publication date: 1/3/2008
Binding: Paperback
Pages: 480
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English



Preface



Programming Resources And Constraints



A Framework for Programming Strategies



Program and Audience Research



Domestic and International Syndication



Broadcast Television Strategies



Prime-Time Network Entertainment Programming



Nonprime-Time Network Television Programming



Television Station Programming Strategies



Public Television Programming



Cable, Satellite, And Online Strategies



Cable System and Satellite Programming



Basic and Premium Subscription Programming



Online Video and Audio Programming



Radio Programming



Music Radio Programming



Information Radio Programming


Abbreviations and Acronyms


Glossary


Annotated Bibliography


Media Sites on the World Wide Web


About the Contributing Authors


Index to Program Titles


General Index