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Communication Research : Strategies and Sources Strategies and Tactics

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ISBN-10: 0495095885

ISBN-13: 9780495095880

Edition: 7th 2010 (Revised)

Authors: Alan Rubin, Rebecca Rubin, Linda Piele, Rebecca Rubin

List price: $199.95
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Description:

Wads worth, a part of Cengage Learning, is committed to providing you with the most contemporary learning solutions in the field of communication studies. That commitment applies to the concepts you learn in the classroom and the real skills you'll take away with you. At Wadsworth, we know that the students of today will be the professionals of tomorrow, and we welcome the opportunity to partner with you on your journey to lifelong learningevery step of the way.
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Book details

List price: $199.95
Edition: 7th
Copyright year: 2010
Publisher: Wadsworth
Publication date: 2/10/2009
Binding: Paperback
Pages: 336
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.232
Language: English

Preface
To the Student
Communication Research Strategies
Studying Communication
The Communication Discipline
Structure of the Discipline
Communication Organizations
Activities
Newsletters and Publications
Types of Associations
Divisions
Communication Research Projects
Academic Pursuits
Professional Pursuits
Summary
References
Examples
Exercises
Searching The Communication Literature
Becoming Familiar With Your Library and Its Services
Search Strategy
The Topic
The Search
The Results
Summary
References
Examples
Exercises
Using Computers to Search Electronic Databases
Differing Environments
Varieties of Computerized Databases
Bibliographic Databases
Directory Databases
Source Databases
How to Search Computerized Databases
Standard Search Features
Controlled Vocabulary Versus Keyword Searching
Boolean Operators
Alternatives to Boolean Operators
Phrase Searching
Field-Specific Searching
Truncation
Browsing Word and Phrase Indexes
Creating and Reusing Sets
Search Strategies: Boolean Searching
Natural Language Searching
Searching the World Wide Web
Sorting Your Results
Using Your Search Results
Mediated Searching
Summary
References
Examples
Exercises
Using The Internet for Communication Research
Research and the World Wide Web
Gaining Access to the Internet
Internet Addresses
Browser Basics
Troubleshooting
Finding Resources on the World Wide Web
Communicating on the Internet
E-mail
Electronic Discussion Groups and Blogs
Usenet Newsgroups
CIOS/Comserve
Evaluating Internet Sources
Ethical Issues
Summary
Selected Sources
Examples
Exercises
Communication Research Sources
General Sources
Handbooks
Books
Encyclopedias
Annual Reviews and Series
Summary
Selected Sources
Handbooks
Textbooks
Encyclopedias
Annual Reviews
Series
Examples
Exercises
Access Toots
Bibliographies
Guides to the Literature
Legal Research Guides
Finding Additional Bibliographies and Guides
Periodical Indexes
Discipline-Based Periodical Indexes
General and Interdisciplinary Periodical Indexes
Media Indexes
Book Review Indexes
Citation Indexes
Full-Text Documents in Communication
Summary
References
Selected Sources
Bibliographies
Guides to the Literature
Online Periodical Indexes and Abstracts
Examples
Exercises
Communication Periodicals
Scholarly Journals
Professional and Trade Magazines
Summary
Selected Sources
Scholarly Journals
Professional and Trade Periodicals
Electronic Journals
Examples
Exercises
Information Compilations
Collections and Archives
Speech Collections
Media Collections
Measurement Collections
Legal Collections
Statistical Sources
Government Documents
Yearbooks
Directories
Dictionaries
Manuals
Summary
References
Selected Sources
Collections
Statistical Sources
Government Documents
Yearbooks
Directories
Dictionaries
Manuals
Examples
Exercises
Communication Research Processes
The Process of Communication Research
The Research Process
Descriptive and Explanatory Research
Research Stages
Research Ethics
Summary
Selected Sources
Comprehensive Research Texts
Measurement
Media Research
Qualitative and Applied Research
Statistics
Exercises
Designing The Communication Research Project
Approaches to Communication Research
Message-or Artifact-Oriented Research
People-or Behavior-Oriented Research
Summary
References
Selected Sources
Content Analysis
Research Design
Rhetorical and Media Criticism
Survey Research
Exercises
Preparing Research Projects
Types of Writing Projects
Abstracts
Format
Steps
Literature Reviews
Format
Steps
Critical Papers
Steps
Research Prospectuses
Format
Steps
Original Research Reports
Format
Steps
Submitting Your Work
Writing Papers for Classes
Submitting Manuscripts: The Process
Summary
References
Selected Sources
Exercises
Writing Research Papers
Basic Elements of Good Writing
Tense and Agreement
Voice
Grammar
Paragraph Structure
Transitions
Style
Writing Formats
Quoting and Paraphrasing
Proofreading
Getting Help with Your Writing
Summary
References
Selected Sources
Exercises
APA Style Basics
Glossary
Subject Index
Source Index