Persuasion Reception and Responsibility
Edition: 11th 2007
List price: $156.95
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Description: PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $156.95
Copyright year: 2007
Publication date: 4/11/2006
Size: 7.50" wide x 9.00" long x 0.50" tall
|Persuasion in Today's Changing World|
|Perspectives on Ethics in Persuasion|
|Traditional and Humanistic Approaches to Persuasion|
|Social Scientific Approaches to Persuasion|
|The Making, Use, and Misuse of Symbols|
|Tools for Analyzing Language and Other Persuasive Symbols|
|Identifying Persuasive First Premises|
|Psychological Process Premises: The Tools of Motivation and Emotion|
|Content or Logical Premises in Persuasion|
|Cultural Premises in Persuasion|
|Nonverbal Messages in Persuasion|
|Applications of Persuasive Premises|
|The Persuasive Campaign or Movement|
|Becoming a Persuader|
|Modern Media and Persuasion|
|The Use of Persuasive Premises in Advertising and IMC|