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Public Relations Cases

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ISBN-10: 0495050288

ISBN-13: 9780495050285

Edition: 7th 2007

Authors: Jerry A. Hendrix, Darrell C. Hayes

List price: $227.95
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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Book details

List price: $227.95
Edition: 7th
Copyright year: 2007
Publisher: Wadsworth
Publication date: 5/3/2006
Binding: Paperback
Pages: 464
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.496
Language: English

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

Preface
Solving Public Relations Problems
Public Relations in Action
A Public Relations Process
Reaching Major Audiences
Media Relations
Internal Communications
Community Relations
Public Affairs and Government Relations
Investor and Financial Relations
Consumer Relations
International Public Relations
Relations with Special Publics
Emergency Public Relations
Emergency Public Relations
Beyond Public Relations
Integrated Marketing Communications
Questions for Class Discussion and Case Analysis
PRSA Member Code of Ethics 2000