Herbert Zettl is Professor Emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). He taught there for many years in the fields of video production and media aesthetics, and headed the Institute of International Media Communication. For his academic contributions, he received the California State Legislature Distinguished Teaching Award. He also received the Distinguished Education Service Award from the Broadcast Education Association. Before joining SFSU's faculty, Zettl worked at KOVR (StocktonSacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. At KPIX, he participated in several CBS and NBC network… television productions. For his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS Northern California Chapter. In addition to this book, Zettl has authored TELEVISION PRODUCTION WORKBOOK, SIGHT SOUND MOTION, and VIDEO BASICS. All of his books have been translated into several languages and published overseas. His many articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on television production and media aesthetics at universities and professional broadcast institutions in the United States and abroad, and he has presented key papers at various national and international communication conventions. Zettl developed an interactive DVD-ROM, Zettl's VideoLab 3.0, published by Thomson Wadsworth. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.