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ISBN-10: 047205032X
ISBN-13: 9780472050321
Edition: 2008
List price: $28.95
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Description:
Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study,Media Events, the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People's Republic of… China is seizing the Olympics as an opportunity to reinvent itself as the "New China," a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record. But China's efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates. The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science,Owning the Olympicsoffers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Owning the Olympicswill appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. "Owning the Olympicsis a major contribution to the study of global events in a time of global media. The volume tests the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. People will want to know what this diverse group of eminent scholars have to say about China and the 2008 Olympics. A good read from cover to cover." ---Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology Barnard College, Columbia University Monroe E. Price is Director of the Center for Global Communication Studies (CGCS) at the Annenberg School for Communication, University of Pennsylvania and Professor of Law at the Benjamin N. Cardozo School of Law at Yeshiva University. Daniel Dayan is Directeur de Recherche at the Centre National de la Recherche Scientifique, Paris, a member of the Marcel Mauss Institute (École des Hautes Études en Sciences Sociales) and a Professor of Media Sociology at the University of Geneva.