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Owning the Olympics Narratives of the New China

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ISBN-10: 047205032X

ISBN-13: 9780472050321

Edition: 2008

Authors: Monroe E. Price, Daniel Dayan

List price: $28.95
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Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study,Media Events, the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People's Republic of…    
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Book details

List price: $28.95
Copyright year: 2008
Publisher: University of Michigan Press
Publication date: 2/28/2008
Binding: Paperback
Pages: 424
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

Defining Beijing 2008: Whose World, What Dream?
"One World, Different Dreams": The Contest to Define the Beijing Olympics
Olympic Values, Beijing's Olympic Games, and the Universal Market
On Seizing the Olympic Platform
Precedents and Perspectives
The Public Diplomacy of the Modern Olympic Games and China's Soft Power Strategy
"A Very Natural Choice": The Construction of Beijing as an Olympic City during the Bid Period
Dreams and Nightmares: History and U.S. Visions of the Beijing Games
The Fragility of Asian National Identity in the Olympic Games
Journalism and the Beijing Olympics: Liminality with Chinese Characteristics
Theaters of Representation
"All Under Heaven"-Megaspace in Beijing
From Athens to Beijing: The Closing Ceremony and Olympic Television Broadcast Narratives
New Technologies, New Narratives
Embracing Wushu: Globalization and Cultural Diversification of the Olympic Movement
"We Are the Media": Nonaccredited Media and Citizen Journalists at the Olympic Games
Definition, Equivocation, Accumulation, and Anticipation: American Media's Ideological Reading of China's Olympic Games
Toward the Future: The New Olympic Internationalism
Beyond Media Events: Disenchantment, Derailment, Disruption
Author Biographies