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Owning the Olympics Narratives of the New China

ISBN-10: 047205032X

ISBN-13: 9780472050321

Edition: 2008

Authors: Monroe E. Price, Daniel Dayan

List price: $28.95
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Description:

Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study,Media Events, the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People's Republic of China is seizing the Olympics as an opportunity to reinvent itself as the "New China," a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record. But China's efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates. The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science,Owning the Olympicsoffers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Owning the Olympicswill appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. "Owning the Olympicsis a major contribution to the study of global events in a time of global media. The volume tests the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. People will want to know what this diverse group of eminent scholars have to say about China and the 2008 Olympics. A good read from cover to cover." ---Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology Barnard College, Columbia University Monroe E. Price is Director of the Center for Global Communication Studies (CGCS) at the Annenberg School for Communication, University of Pennsylvania and Professor of Law at the Benjamin N. Cardozo School of Law at Yeshiva University. Daniel Dayan is Directeur de Recherche at the Centre National de la Recherche Scientifique, Paris, a member of the Marcel Mauss Institute (École des Hautes Études en Sciences Sociales) and a Professor of Media Sociology at the University of Geneva.
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Book details

List price: $28.95
Copyright year: 2008
Publisher: University of Michigan Press
Publication date: 2/28/2008
Binding: Paperback
Pages: 424
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

Introduction
Defining Beijing 2008: Whose World, What Dream?
"One World, Different Dreams": The Contest to Define the Beijing Olympics
Olympic Values, Beijing's Olympic Games, and the Universal Market
On Seizing the Olympic Platform
Precedents and Perspectives
The Public Diplomacy of the Modern Olympic Games and China's Soft Power Strategy
"A Very Natural Choice": The Construction of Beijing as an Olympic City during the Bid Period
Dreams and Nightmares: History and U.S. Visions of the Beijing Games
The Fragility of Asian National Identity in the Olympic Games
Journalism and the Beijing Olympics: Liminality with Chinese Characteristics
Theaters of Representation
"All Under Heaven"-Megaspace in Beijing
From Athens to Beijing: The Closing Ceremony and Olympic Television Broadcast Narratives
New Technologies, New Narratives
Embracing Wushu: Globalization and Cultural Diversification of the Olympic Movement
"We Are the Media": Nonaccredited Media and Citizen Journalists at the Olympic Games
Definition, Equivocation, Accumulation, and Anticipation: American Media's Ideological Reading of China's Olympic Games
Conclusion
Toward the Future: The New Olympic Internationalism
Beyond Media Events: Disenchantment, Derailment, Disruption
Author Biographies
Index