International Marketing Research Concepts and Methods

Name: International Marketing Research Concepts and Methods
Price: 8.24 USD
Availability: InStock
ISBN: 9780471983224

ISBN-10: 0471983225

ISBN-13: 9780471983224

Edition: 2nd 1999

Authors: Samuel C. Craig, Susan Douglas

List price: $60.00

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The importance of international marketing research has grown as more companies have globalized their business. This book provides an update on the developments and technological changes in conducting research in the international environment.

Book details

List price: $60.00
Edition: 2nd
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/1999
Binding: Paperback
Pages: 448
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.650
Language: English



Marketing Research in a Global Environment


Designing International Marketing Research


Secondary Data Sources


Uses of Secondary Data


Issues in Collecting Primary Data


Non-survey Data Collection Techniques


Survey Research: Instrument Design


Sampling and Data Collection


Multi-country Scale Development


Analysis of Multi-country Data


Assessing Differences in the Structure of Variables


The International Marketing Information System


Challenges Facing International Marketing Research


Future Directions in Internationalm Marketing Research


Indexes


Acknowledgements